E-Club and Loyalty Programs Increase Planet Smoothie Customer Visits
Coupons and special offers drive interest and awareness, and help boost brand performance by bringing increasing customer-visit frequency
People who already love their local Planet Smoothie® franchise don’t need more reasons to stop by — but when a coupon appears in their email inbox, they’re more than happy to come by for a visit. That’s the beauty of Planet Smoothie’s national email marketing program, which engages with customers to provide value for them and help increase sales and revenue for Planet Smoothie franchise owners.
“Planet Smoothie’s eClub can be joined online at the Planet Smoothie website or the Planet Smoothie app and gives users access to special offers, discounts and more,” explains Jessica Wegner, Vice President of Interactive Marketing. “Those customers get offers and promotions throughout the year; that are not made available to non-eClub customers, and they become part of the nurturing campaigns helping to promote long-term engagement with the brand.”
Customers also receive frequent communications about new products, as well as the health benefits of smoothie ingredients. The program is personalized as well, giving new enrollees a welcome offer as well as a free smoothie coupon for their birthday.
Loyalty program part of effective customer retention strategy
Apart from the eClub, customers have an additional opportunity to engage in the brand through the in-store loyalty program. The program is designed to reward customers for visiting frequently by giving them free smoothies. A second tier to that is franchise owners have the opportunity to take advantage of the mobile messaging component by sending out text offers to customers already in their database.
“Through the loyalty program, we are able to reward customers for their existing behavior” explains Nicole Butcher, National Marketing Manager. “It also gives franchisees an opportunity to market directly to their existing database of customers.”
More frequent visits can = higher revenues
Taking an already-enthusiastic fan base and getting even more traffic out of it through efficient, targeted advertising is a strategy that works. Best of all, it can help Planet Smoothie franchise owners boost revenue without expensive local-market advertising buys.
“Many Planet Smoothie franchise owners are very savvy when it comes to marketing in their local territory,” says John Wuycheck, Senior Vice President of Franchise Development. “What the loyalty program does is expand on their local store marketing strategy, and it turns casual followers into regular customers. It’s a very helpful way to engage and grow a local following for every Planet Smoothie franchise.”
Planet Smoothie® is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, its smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. The Planet Smoothie brand is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.