3 Things to Know About Starting a Planet Smoothie Franchise
Planet Smoothie helps you through the process of choosing a great location to start a smoothie franchise
There has never been a better time to start a Planet Smoothie franchise; according to the research firm Mintel Intelligence Group. Smoothies have grown from a niche market in the 1990s to a $2.4 billion industry, and there are more than 100 Planet Smoothie franchise locations in the United States. We have exciting plans to expand by 25% in 2015, and we are searching for partners who want to take part in the Planet Smoothie boom.
“We expect to have a big year and we have a plan to expand,” says Planet Smoothie CEO Peter Holt. “Our plan involves strengthening our core in the Southeast where we have history and density, but also accelerating development in newer markets where we have been getting traction.”
Target markets for expansion
Peter identifies California, Texas and the Midwest as particularly promising growth markets for Planet Smoothie.
“We have Area Developers who are focused on growing the brand in several of our promising markets,” he says. “Area Developers are important accelerators for our growth.”
Atlanta is also a high-growth target, he adds: “We are seeking an Area Developer in Atlanta, and we believe that will help us double our presence there.”
What makes a good Planet Smoothie franchise location?
The diversity of real estate markets around the country means there is no cookie-cutter solution for establishing a Planet Smoothie franchise, but we do look for a few key factors.
We encourage our partners to start a smoothie franchise in an area that is densely populated and has a high level of foot traffic. We also recommend locations that are highly visible and easily accessible to car and foot traffic. Finally, it is important to pick a location where average incomes are on the medium to high end of the spectrum.
Planet Smoothie will help you start a smoothie franchise and guide you through the process of identifying strong areas and great locations. We also work with you to navigate the sometimes-complex process of getting a commercial lease.
Top leadership has proven experience
Planet Smoothie is led by a team of veteran franchise executives who have helped build other iconic brands, including Mail Boxes Etc., and leverages more than 100 years of combined franchising experience to provide outstanding support to partners who want to start a smoothie franchise.
“From top to bottom, the corporate team is amazing,” says Michelle Williams, owner of two Planet Smoothie franchise locations in Tucson, Arizona. “They are like family. (CEO) Peter (Holt) is amazing — hilarious, down to earth, warm, loving. They are super open to their franchisees. They listen to us, and they care about what we say. They may not be able to do a cartwheel every time we ask, but they always really try.”
Learn more about Planet Smoothie
Planet Smoothie is looking for passionate people who are interested in building a strong business that brings healthier options to the community. Startup costs for a traditional retail store range from $166,400 to $287,350, and nontraditional locations (mall kiosks or other small footprints) range from $89,600 to $222,243. We’re looking for people with a minimum of $100,000 in liquid capital.