4 Reasons the Planet Smoothie Franchise is Growing Nationwide
Smoothie franchise has always offered great products; revamped support and marketing that drives expansion
Planet Smoothie is growing nationwide, with locations opening in Orlando, Atlanta, Arizona and California. We have 100 locations and plan to add 30 more in 2015.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies with healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. We are led by a team of veteran franchise executives; they have helped build other iconic brands, and we leverage more than 100 years of combined franchising experience to provide outstanding support to franchisees.
What is driving the growth of the Planet Smoothie franchise? Here are four things that are propelling us forward.
1. Demand for healthier dining options
Americans have awakened to the importance of healthy eating. The obesity rate has more than doubled since 1980, according to the Centers for Disease Control and Prevention, prompting a re-examination of eating habits. According to a report issued in 2014 by the U.S. Department of Agriculture, Americans have started to cut back on their daily calorie intake and are reading more nutrition labels.
2. Increased support
The Planet Smoothie franchise system was purchased by investors in 2011. They were attracted to the brand by its best-in-class products and strong following — the products are great, and customers love them. The investors brought in a management team that has helped build iconic brands such as Mail Boxes Etc. — and they have built new supply chains and support systems to help franchisees grow their businesses.
3. Stronger marketing
Planet Smoothie has boosted its marketing research, which allows them to stay on top of health trends, create limited-time-only promotions and add menu items to help franchisees boost the performance of their stores.
“With the Planet Smoothie franchise, there is strong brand recognition provided through corporate marketing programs that I could never have done all on my own,” says Keith Lehmann, a franchisee in Winter Park, Florida. “We do five promotions a year, and it’s all done with professional materials. The national advertising fund provides window panels, menu boards and counter mats. They have also done all product procurement and product testing for you. And with food, where you have to wonder about the nutritionals, as well, I would have to find a lab to test it. Those are all things corporate does for you.”
4. Radical transparency
One of the reasons we are growing is simple: We are telling our story, and we have a great story to tell. Read stories from franchisees on this website, as well as the details of our business model, and you will learn things about the food industry. You can learn even more by filling out a form to download our free franchise report and start a conversation.