Planet Smoothie’s Affordable Ownership Lets Franchisees Prosper
The affordable ownership and the ability to customize the size and scope of a Planet Smoothie franchise means franchise owners can control and leverage their growth from the outset
For some Planet Smoothie franchise owners, bigger is better when it comes to the business size. Others prefer to start small and ramp up in either the size of the actual physical business, or add more locations to build their own chain of Planet Smoothie franchise locations.
Either way, it’s a cost model designed to allow Planet Smoothie franchise owners the freedom to control how, when and where they grow, says John Wuycheck, Senior Vice President of Franchise Development.
“Many food-related franchise concepts have a set model for size, which means that they all look alike, and feel alike,” John says. “Planet Smoothie is much more flexible and is designed to be placed in many different kinds of locations.”
Traditional model offers stand-alone success
The Planet Smoothie store found in busy outdoor malls is an example of the larger-scale operation available to franchise owners. They offer space for dine-in, customer seating, and are usually situated in a very visible, high-traffic part of the community.
“The mall-based stores are our most visible locations, and they do well because a lot of work goes into finding just the right spot,” John says. “Our real-estate team works with new franchise owners to study traffic patterns and business viability, but the owners also bring a lot to the table because they know their community, and they often have a great place picked out before we even talk about the franchise opportunity.”
Kiosks and smaller models add value to other properties
Planet Smoothie can also be scaled down to fit in a smaller space, such as the New York location in Penn Station, and a kiosk model is available for office buildings and other high-traffic urban settings. These locations may have a limited menu, but work as great fill-in sites for a franchise owner with larger stores, or for someone who wants to add Planet Smoothie to an existing business.
“There is a growing interest in adding Planet Smoothie franchises to convenience stores, where we know they would drive traffic and also add to sales,” John says. “And the volume of traffic at the Penn Station Planet Smoothie has led us to begin looking at other major transportation sites, including airports, so that franchise owners can grow Planet Smoothie wherever they see an opportunity.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.