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Ambitious Growth Goals Drive Tampa Planet Smoothie Franchise Owners

Popularity of smoothies allows ownership group to look at aggressive future expansion opportunities

Many business owners launch a concept and build it up, while others capitalize on a well-known brand and grow it to even more prominence in the market. That’s been the case with Planet Smoothie™ franchise owner Murtaza Choilawala and his partners, who continue to expand their footprint across the Tampa, Fla., area.

Pinellas Park, Florida location

“We purchased a Planet Smoothie that was operating in 2012, and then a year later were able to acquire another one,” says Murtaza, who also is a computer programmer. “And then we purchased another and now are finally venturing into building a new store from the ground up. We felt that this was a good business for people who had never worked in the restaurant area [his partners are a pharmacist and industrial engineer, respectively] and we saw how well [Area Developer] Jason Mann was doing in Orlando and felt we had the potential to replicate that here.”

Knowing the area provides benefits

The new Planet Smoothie franchise will be in a plaza anchored by a Publix grocery store, and should see a steady stream of foot traffic all day and evening, Murtaza says, adding that living in the community has enhanced his ability to grow a chain of Planet Smoothie locations in a short time.

“It’s a booming part of Tampa, with a lot under construction, and I am familiar with the traffic patterns already,” he says. “The site we’re building out is a little smaller than our other locations, but the site is terrific so we worked with the design team to scale it down a little bit. It’s really valuable that we can customize our footprint in order to get into a prime location.”

Ease of operations another major plus

From the outset, Murtaza says he has been impressed with how easily a Planet Smoothie franchise can be operated compared to other food-service brands.

“If you own a restaurant, you’re in there very early to begin the prep work, and we have none of that,” he explains. “. Planet Smoothie offers a great product with mass appeal, and can meet most any customer’s demand. We have built on that team, and now have a really awesome operation that is continuing to grow along with the city. We’re excited to see where Planet Smoothie takes us.”

Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.

Learn more about Planet Smoothie

To learn more about Planet Smoothie franchise options, please visit our website. Read the latest news on our blog, and delve into the options for ownership on our research pages.