College Campuses Can Make Great Planet Smoothie Franchise Locations
Great-tasting products and a fun vibe draw in college students, faculty and campus employees alike, building a steady and loyal customer following for Planet Smoothie franchise owners
When Murray State University students returned to their Kentucky campus this fall, they found an exciting new business nearby: a Planet Smoothie® franchise ready and waiting for their business.
The franchise location, which also is a Cold Stone Creamery franchise, drew early interest on social media and had the locals and school-year residents alike eager for opening. And that’s no surprise, given how quick, convenient and enjoyable Planet Smoothie’s many varieties of smoothies are.
Smoothies fill niche in busy lifestyles
“Planet Smoothie franchises are a natural for college towns, because those are large hubs of activity,” says John Wuycheck, Senior Vice President of Franchise Development. “And it’s not just students — area residents are drawn to the business as well, which can create a steady stream of business that lasts from opening to close.”
Students, without much time between classes, value the convenience of Planet Smoothie. They love being able to mix it up with a menu that offers many ways to customize their smoothie, as well as seasonal specials that let them try new things. And then there’s the rest of the community, full of people who want a meal replacement or snack.
In-demand product means steady sales
And because a Planet Smoothie franchise is easy to operate, without a huge staff, the franchise owner is able to stay on top of everything from employee scheduling to inventory control. Add that to steady foot traffic, and the result is a business that is simple and fun for its owner.
“Planet Smoothie doesn’t have the peaks and valleys other food concepts do, because customers aren’t coming in only around mealtime,” Wuycheck explains. “People want smoothies all day long, especially in a campus area where students have varying schedules. That makes operations, which are already greatly simplified thanks to industry-leading training and development, even less of an issue.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Learn more about Planet Smoothie