Planet Smoothie Finishes 2017 Strong, Preps For 2018 Growth
The smoothie industry’s continued growth combined with a flexible business model that generates all-day sales keeps drawing a lot of attention
Fun to own business? Easy to learn, lots of possible locations? Those are just a few reasons why the Planet Smoothie™ franchise concept continues to pop up in communities around the United States, and why 2018 is looking like another solid year for expansion.
“There are so many positive aspects of owning a Planet Smoothie franchise compared to other small businesses,” says John Wuycheck, Senior Vice President of Franchise Development. “It’s an easier business to operate than many others in the fast-casual food concept arena, it provides steady traffic vs. peaks only around meal time, and it’s fun. It all adds up to a package that’s hard to beat.”
Smoothie industry remains strong
Planet Smoothie franchise owners benefit from offering a product that consumers continue to demand on strong numbers. Smoothie customers come in for a break while running errands, for an after-school snack, for a meal replacement after the gym … or just because they want a smoothie. That means unlike restaurants that have to staff up and down to handle peak and valley business, a Planet Smoothie sees traffic all day long.
“One of the most difficult aspects of operating a small business is predicting staffing needs,” John explains. “An owner doesn’t want to be caught short-handed during a rush, or have people sitting around idle if things are slow. A Planet Smoothie franchise owner can have a steady flow of customers, so scheduling is easy. That’s a huge differentiator just in terms of controlling employee costs.”
Flexible footprint appeals to entrepreneurs
Another big bonus is a floor plan that can be customized to fit its surroundings. A new Planet Smoothie owner may want to start small, with a kiosk in an office building, or maybe a counter business in a busy mall food court. That’s doable, and Planet Smoothie can grow all the way up to a store that anchors a popular outdoor pedestrian mall, or is situated in a busy train station or other transportation hubs.
“Planet Smoothie’s menu can shrink or expand to fit its physical setting,” John says. “That means a franchise owner can choose his or her ideal location right up front, and then build a Planet Smoothie to fit. That’s a type of flexibility few other business models can offer, and it’s why a lot of entrepreneurs are taking a look at what Planet Smoothie could do for them.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.