Planet Smoothie Franchise Expanding in Orlando
The smoothie franchise plans to open eight more locations in the next three years
The Planet Smoothie franchise already has 28 locations in Central Florida — and in the next three years, we plan to add eight more.
Jason Mann, who owns three area stores and helps support the other 25, says we could add 15 stores over the next decade. As the area developer for Central Florida, he has already helped make Planet Smoothie a dominant brand in the Orlando area. He still sees plenty of neighborhoods that could use healthier food options and whose demographics indicate they are full of potential Planet Smoothie customers.
“People in Central Florida know the Planet Smoothie name, and we have a devoted following,” Jason says. “Right now, though, we’re still a decent drive away from many customers. There is a huge opportunity for new franchise partners to bring this business to customers who already want it.”
Jason sees opportunities to expand in the Orlando area downtown, on International Drive, at Florida Mall, Kissimmee, Celebration and Clermont. He also says the business opportunity is strong in Daytona Beach, Ormond Beach, New Smyrna Beach, Ocala and Lakeland.
As area developer, Jason helps scout locations that are perfect for Planet Smoothie, works with area franchisees to share great ideas, ensures brand standards are upheld (which protects resale values for franchisees), and also helps educate and train new Planet Smoothie owners.
He knows a thing or two about how to make a Planet Smoothie successful. One of his three Central Florida Planet Smoothie locations is the region’s busiest store. He has helped the brand grow from three locations in Orlando in 1999 to the 23 that are up and running in that area today.
He says he likes bringing healthier food choices to customers, and he likes that the work atmosphere is vibrant and fun. Other pluses? Startup costs are low, you don’t need a lot of employees to get started, and the business model is strong and simple.
“You don’t need tremendous inventory, and it is a simple concept to operate — especially for someone without restaurant experience,” he says.
Planet Smoothie’s menu is a perfect fit for Floridians, who are increasingly looking for healthy dining options that still taste great and are convenient.
Planet Smoothie is known for using healthier ingredients that offer superior nutrition — the flavor and nutrition of its smoothies have helped the brand develop a strong following. Where other smoothie franchises often use artificial flavors, Planet Smoothie uses real fruits and vegetables. Competitors often use sugar to sweeten their smoothies, but Planet Smoothie has developed a proprietary sweetener made from stevia and agave nectar. Its smoothies typically have fewer calories than similar items from competitors.
They also taste great — which is what keeps customers coming back. Colin MacGuire, who owns a store in Winter Garden, likes that Planet Smoothie is proactive about seeking input from customers and franchisees.
“I think we are definitely staying ahead of the competition, which makes me happy,” he says.
Learn more about the Orlando franchise opportunity
Planet Smoothie’s leadership team has more than 100 years of combined experience helping franchisees launch businesses. To learn more, check out our research pages, and for a comprehensive look at the franchise opportunity, fill out a form to download our free franchise report and start a conversation. We look forward to talking with you!