Planet Smoothie Franchise Owners Find Success In Mall Settings
Being able to configure a franchise to fit different types of venues allows Planet Smoothie to operate in many high-traffic locations
The retail industry is always in a state of flux as consumers’ tastes shift between the types of products they want, and where they want to do their shopping. Large retail malls, once thought to be on their way out, are finding ways to adapt and evolve, and in many cases a Planet Smoothie™ franchise is part of that evolution.
“Many malls continue to offer the ‘old school’ mix of anchor stores that are well-known national brands, along with smaller, more boutique stores,” says John Wuycheck, Senior Vice President of Franchise Development. “Others are repurposing to use all or part of their facilities for schools, medical offices and other businesses. One thing they all continue to utilize, however, is the food court space.”
Smoothies offer fast, convenient dining option
Those food courts are as busy as ever, and the people who frequent them want plenty of choices. They also want options other than fast-food burgers or pizza, so when they see a colorful, appealing Planet Smoothie franchise they are drawn toward it.
“If someone is on a quick shopping trip, or waiting for an appointment, they may not have time to sit down for a meal, and they don’t want something heavy,” John says. “A Planet Smoothie offers multiple choices, so if the customer is with family or friends there’s something for everyone. And it’s fast, so they can be on their way quickly, which has always been a big draw for Planet Smoothie.”
Flexible footprint allows for on-site growth
Some Planet Smoothie mall franchises are counter concepts, operating within the food court itself. Others are a kiosk, which can be positioned near the food court or elsewhere within the building, giving the franchise owner more flexibility and visibility. Both are designed to allow the location to grow as the business increases, adding more product offerings to the menu as needed.
“Malls are still very busy places, and a Planet Smoothie franchise owner can capitalize on that,” John says. “We are excited to see continued interest from entrepreneurs who want to start at a particular size, but who also see the growth potential. At the same time, commercial real estate brokers are eager to see Planet Smoothie come in, because they know it’s a high-quality brand with strong consumer appeal.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.