Planet Smoothie Franchise Sets Ambitious Goals for 2016
Growing smoothie franchise has prime territories available around the U.S., touts streamlined operational systems as key to new growth
When a sitcom airs its 100th episode, it’s a milestone because then the show can be syndicated — that can continue to earn money for everyone involved for years, even decades, going forward. Hitting 100 is also a big deal for any franchise, and the Planet Smoothie franchise operation notched that number in 2015.
Getting to triple digits means that a concept is viable, well-run and has longevity, says John Wuycheck, Senior Vice President of Franchise Development, as he lays out plans for an equally solid 2016.
“We have been capitalizing on customer-based growth due to strong and growing consumer interest in nutritionally beneficial, portable snack options as part of a healthy lifestyle,” John says. “In 2016, that growth will continue with at least 14 new stores.”
Right product, right time
What’s behind the success? A well-planned convergence of having what consumers want, and presenting it through a well-organized system that allows entrepreneurs to run a successful business from the outset.
“Our performance in 2015 showed Planet Smoothie’s commitment to creating a simple and affordable business model for entrepreneurs, as well as our commitment to providing fresh and healthy options for today’s consumers in search of healthier and tastier quick-service food options,” John explains. “Planet Smoothie franchise sets itself apart by offering great-tasting smoothies that use natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options.”
Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family. Currently there are single- and multi-unit franchise opportunities available in prime territories across the nation — in completely new territories, as well as in well-established markets in the Southeast, and Florida in particular.
Replicating the Florida model
Planet Smoothie franchise operators have proven how solid the concept is by competing effectively in markets with strong competition. And in areas where smoothie franchises have not yet entered the market, many times communities just need to learn about our product to be excited by its quality, taste and health benefits, John says.
“A good example is Central Florida. Back in 1999, no one knew much about smoothies until Area Developer Jason Mann helped grow the brand from a handful of stores then to more than two dozen today,” he points out.
In addition to a compelling product offering, another major differentiator that smooths the way is Planet Smoothie’s streamlined operation systems, which allow people from many backgrounds to easily start and operate its franchises. Newly onboarded owners receive a comprehensive marketing toolkit with strategies for attracting customers, encouraging repeat visits and boosting revenue. The kit also helps entrepreneurs to analyze their competitors, identify potential community partnerships and scout for likely customers. In addition, Planet Smoothie provides their franchisees with coupons and other outreach strategies and marketing materials tailored to audiences to attract customers.
“We have the products consumers want and the systems in place to help new and existing franchise owners grab and grow market share,” John says. “It’s a winning formula, and we’re excited to see what the coming months will bring.”