Second-store Growth Shows Success For Planet Smoothie Franchise Owners
Solid growth in first locations shows the brand’s value, and systemwide support ensures that scalability is an easy option for successful owners
What could be better than owning one Planet Smoothie franchise? Try owning two — or more.
Thanks to a business model that allows new franchise owners to quickly reach profitability, many owners are looking at opening a second store in their market, says John Wuycheck, Senior Vice President of Franchise Development.
“We are seeing owners consistently outperform their projections, thanks to being in great locations and offering a product that people really want,” John says. “That translates into a very successful business, and one that is extraordinarily scalable.”
Area developers help with growth
In some areas, such as Orlando and Atlanta, there are Planet Smoothie franchise operators who also are Area Developers. They help recruit new owners to the brand and also serve as sounding boards and on-the-ground mentors as the business gets up and running. That helps smooth out the learning curve, and allows new owners to expand more quickly, John says.
“We don’t believe in a ‘go it alone’ model, because that just creates opportunities for failure,” he explains. “We have a corporate team that does everything from training and back-office support to developing new smoothies and other menu offerings. By adding in the Area Developers, we create an even more effective way to help Planet Smoothie franchise owners succeed and expand.”
Market saturation? Not an issue
So, can a Planet Smoothie franchise owner get too big in terms of locations? Unlikely. That’s because the demand for smoothies as part of a fit lifestyle has never been higher, and consumers want a location near their home, office or gym. In fact, they’ll tell you they’d prefer a location near all three.
“It’s very hard to over-penetrate a market, because we have a product that people want every day,” John says, “Planet Smoothie franchise locations are carefully planned, as we work with our owners to find just the right spot for a first store, and then for additional stores they wish to open. Sometimes that means nearby, sometimes it’s across town, but the goal we’re always working for is to make the second location even more successful than the first. And franchise owners will tell you that we do exactly that.”
Planet Smoothie is an established brand that stands out in the competitive smoothie market by focusing on nutrition as well as taste. That means reducing sugar and calories, increasing vitamins and antioxidants — and keeping great taste. Planet Smoothie’s customer-focused approach to providing delicious and nutritious smoothies has given the brand a serious competitive advantage with diet-conscious consumers. As a part of the Kahala Brands family, Planet Smoothie franchise owners enjoy deep and comprehensive support from an experienced and dedicated team.