Social Media Marketing Helps Planet Smoothie Franchise Owners Prosper
Franchise owners benefit from a sophisticated corporate marketing plan that taps into popular social media networks
The power of social media marketing has never been greater for Planet Smoothie franchise owners. Thanks to platforms like Facebook, Twitter and Instagram, we are able to quickly relay new promotions, events, franchise openings, trends, menu offerings and more — at the push of a button. Our social media efforts aren’t just generating interest from hungry consumers; they also provide a gateway for our franchisees to increase brand awareness and customer traffic.
One of the biggest mistakes franchises across all industries make is simply diving into social media because they see everyone else using it. Planet Smoothie understands what it takes to actually engage potential customers, as well as franchise owners, through social media — and our efforts show.
“Planet Smoothie’s ability to generate both customer and franchisee enthusiasm through our social media efforts underscore the importance we as a franchisor put on the valuable marketing opportunities that today’s internet-driven society presence,” says John Wuycheck, Senior Vice President of Franchise Development.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
Customers’ social media feedback highlights Planet Smoothie’s popularity
While Planet Smoothie customers are enjoying the wide range of smoothies and other products we offer, they are also jumping on social media platforms to share their experiences with friends and family. Our team takes this feedback and uses it to develop new menu items, unique promotions and marketing strategies to help fortify the already-strong Planet Smoothie brand. Here’s what a few of our customers are saying:
I’m addicted to planet smoothie
— pocahontas✨ (@imanigarciaaa) October 9, 2015
The matcha green tea raspberry smoothie from planet smoothie is my new favorite thing — meghan (@meghan_sadowski) September 14, 2015
Planet smoothie is calling my name right now. #pitstop
— Bo Decker (@BDeck9) June 22, 2012
I’m so in love with planet smoothie now ?? — keekeedoesit (@keekeedoesit) September 15, 2015
Planet Smoothie is the new love of my life
— Amanda (@amandamarch_) August 4, 2015
Planet Smoothie franchise owners receive ample marketing support
Planet Smoothie’s social media efforts are only a small part of the internal marketing support we provide our franchise owners. One of the greatest benefits of owning a Planet Smoothie franchise is that you start out with a sophisticated marketing plan to help drive customers to your business. You’ll also receive guidance from the Planet Smoothie management team, and marketing support begins well before your store opens.
We provide marketing support that lays out a comprehensive strategy for attracting customers, encouraging repeat visits, and boosting revenue. We will teach you how to analyze your competitors, identify potential community partnerships, and scout pools of likely customers. This analysis helps guide your community outreach, which can have a huge impact on your business.
We also provide strategies that are tailored to each audience. In addition, we assist in planning and executing your grand opening marketing initiative. Whether your store is the first in a new area or is in a region where Planet Smoothie is already well-known, this is an essential step in getting your store known and visited by those in your community.
“Our franchisees receive some of the best marketing training around,” John says. “Not only do our franchise owners receive help prior to their store opening; they also get ongoing support to help ensure that their Planet Smoothie is widely known throughout the community they serve.”
Community partnerships, as well as local and in-store marketing efforts play a major role in allowing us to increase brand awareness where it matters most. Planet Smoothie’s 2013 Franchisees of the Year, Keith and Corey Lehmann, made their Orlando-based franchise a community fixture by passing out samples to runners and walkers at the end of 5k charity events, and by providing Planet Smoothie items to community groups who then sell them to raise money.
“The more samples I give out at events, the more success we seem to have,” Keith says. “I actively pursue any opportunity to get out in the community and help — whether it’s a school, a church, a not-for-profit, a library event, neighborhood movies in the park. … We said, ‘Hey, can we support your event by coming out and giving free smoothies and free samples?’ They appreciate that we are coming out to support them, and I tell them, ‘It’s not 100% selfless — it’s a great way to promote my store.’”