Why Are Healthy Smoothie Franchises Important? Look at What Americans Tell Nielsen
The consumer trend toward eating healthier keeps picking up steam, priming Planet Smoothie franchise owners for success
In a recent Nielsen research study of 30,000 consumers, 49% of those surveyed admitted to struggling with their weight. The good news is that the wide majority of those who are struggling are attempting to do something about it, and Planet Smoothie has what they want — healthier food options that are convenient and tasty.
The article, entitled “It’s Not Just About the Scale: How Worldwide Consumers Aim to Get Healthy,” points out the opportunity for businesses like Planet Smoothie to succeed in the healthy food market.
“Consumers around the world are attempting to take charge of their health by making more healthful food choices, and it isn’t just about losing weight, as roughly 75% believe they ‘are what they eat,’” the article states. “Additionally, nearly 80% are using foods to forestall health issues and medical conditions, such as obesity, diabetes, high cholesterol and hypertension. In response, manufacturers are reformulating products to eliminate or reduce the sugar, cholesterol, trans and saturated fat and sodium content of food, but there’s room for continued action. Innovative manufacturers should also explore new product formats that incorporate fruits and vegetables, fiber and protein, as well as the use of emerging nutrients such as probiotics.”
The article goes on to quote Susan Dunn, Executive Vice President of Global Professional Services with Nielsen, on a subject Planet Smoothie franchise owners already know: Consumers are hungry for healthier food options, and they’re proving that by increasing their Share of Wallet for those items.
“There is a tremendous opportunity for food manufacturers and retailers to lead a healthy movement by providing the products and services that consumers want and need,” she says. “While diet fads come and go over time, innovative, back-to-basics foods that taste good, are easy to prepare and provide healthful benefits will have staying power. The first step is knowing where to put your product development efforts.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories than those from other smoothie shops — a big competitive advantage as Americans actively seek healthier options. We are led by a team of veteran franchise executives who have helped grow other iconic brands, including Mail Boxes Etc., and we leverage more than 100 years of combined franchising experience to provide outstanding support to franchisees.