Planet Smoothie Expands Atlanta Footprint with Marietta Opening
Brand continues strong growth in urban markets where franchise owners capitalize on awareness and consumer loyalty for steady business
Atlanta’s latest Planet Smoothie™ franchise will open soon in rapidly growing Marietta at the Piedmont Shopping Center.
Owners Adnan and Shaheen Virani told local media that they plan to operate the franchise themselves and have been busy recruiting support staff ahead of their grand opening. They said they decided to own a Planet Smoothie franchise for two reasons: they love smoothies, and they believe that the Planet Smoothie concept offers something for every type of visitor.
Growing urban areas are a natural smoothie market
That’s an approach that makes sense. Urban cores offer many demographics, from parents with young children to single residents of every age, all of whom can — and do — enjoy smoothies as part of their lifestyle.
“After-school snacks, a midday meal replacement, something before a movie or after the gym … Planet Smoothie franchises fill a lot of niches,” explains John Wuycheck, Senior Vice President of Franchise Development. “Franchises are situated in high-traffic areas, whether they are in a shopping mall, food court or even a kiosk location in a busy office building. They are colorful and visible, and they draw all kinds of traffic throughout the day.”
Strong presence in densely populated areas a plus
In areas such as Atlanta, where area developers Karen Hendrix and Kristen Scott have been busy helping new Planet Smoothie franchise owners start strong and grow rapidly, the brand has a dynamic presence. That helps all the owners, because more locations equals heightened brand awareness and can lead to boosted sales.
“When someone sees several Planet Smoothies, they become curious and want to try the product,” Wuycheck explains. “The more locations there are, the more likely people are to add Planet Smoothie into their lifestyle — and they will stop in at stores all over town. It’s a win for the brand and for all the franchise owners in a market.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.