Planet Smoothie Franchise Rides the U.S. Smoothie Market’s Continued Success
Proven smoothie franchise continues to innovate in a rapidly growing market
It’s no secret that Americans love their smoothies. According to IBISWorld, the U.S. smoothie market is a $2 billion industry — a full billion dollars bigger than what NPR reported in 2016 in a story about the market doubling in size. Since opening in 1995, Planet Smoothie® has been at the forefront of the smoothie movement by providing The Best Tasting Smoothies On The Planet® for the millions of consumers who aspire to live healthy and active lives.
“After nearly 20 years in business, our lasting success is proof that smoothies are a part of mainstream culture,” says John Wuycheck, Senior Vice President of Franchise Development. “As more and more people become concerned about maintaining a healthier diet and living an active lifestyle, smoothies will become more and more popular. As one of the leaders in the
$2 billion smoothie market, we expect that Planet Smoothie will continue to experience rapid growth in the years to come.”
Not all smoothies are equal
The reason Planet Smoothie continues to grow brand equity in the smoothie segment is not a secret. We are widely beloved for our use of fresh fruit andleafy greens, and we avoid articifial flavorswithout compromising on taste. Our dynamic menu features more than 40 delicious smoothies that are designed to help fit our customers’ individual needs and preferences, such asboosting energy, building muscle, filling a craving, replacing a meal and more.
Planet Smoothie continues to innovate
One of the many reasons that franchising with Planet Smoothie is a wise investment is our commitment to innovation. Planet Smoothie invests significantly in rolling out new and innovative products that are ahead of trends. This helps us drive sales, win repeat business and encourage more people to make smoothies a regular part of their daily lives.
Our innovation is on full display with our newest product: hydration smoothies. Arriving just as summer approaches, The Caribbean Citrus Splash™, Rio Berry Bliss™ and Fiji Island Breeze™, our three, new tropical-inspired smoothies, use coconut water and Hydrate Blast supplement, which delivers electrolytes, providing the essential elements for rehydration.
“Our team works incredibly hard to develop new products that will help our franchisees win new customers and excite their base,” Wuycheck says. “We’re very excited about our new hydration smoothies, and you can be sure that there will more exciting product announcements in the months to come.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our brand’s smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.