Shopping Malls’ Changing Dynamic Is Good News For Planet Smoothie Franchise Owners
Planet Smoothie’s appeal to a broad spectrum of customers is perfectly suited for today’s community-centric shopping mall
Community connection is a big part of the Planet Smoothie™ franchise brand and as the American mall evolves into what the Association of Consumer Research calls the “new Main Streets of America,” our brand’s flexible smoothie concept is ahead of the game.
Beyond status as a destination for one-stop shopping, malls have become community centers, the perfect locations for businesses such as Planet Smoothie that appeal to a broad age range of consumers.
“Smoothies are enjoyed by adults and children alike, at varying times of day and for varying reasons. That creates a stream of all-day traffic, and that is good news for franchise owners,” says John Wuycheck, Senior Vice President of Franchise Development.
Mall locations draw steady business
Planet Smoothie fares well in mall food courts, attracting a consistent stream of customers throughout the day, from shoppers on their lunch break, moms running errands or teenagers hanging out after school or on weekends. Our brand’s flexible menu, which is big on customization, also attracts a broad consumer demographic.
“Planet Smoothie is a valued tenant in mall locations because people make it a destination as well as an add-on when they are out shopping,” Wuycheck says. “Planet Smoothie franchise owners benefit from steady, all-day traffic, which helps them generate steady revenue and build the business over time.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our brand’s smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Customer engagement makes Planet Smoothie a fun place to work
Because the Planet Smoothie franchisee’s team is front and center in the store, each employee gets to speak with customers. Whether that’s ringing up an order, working with someone to create a custom smoothie or answering questions about ingredients, employees value that strong customer engagement and customers, in turn, love the level of service and attention to detail.
“A Planet Smoothie franchisee’s employee gets the chance to help customers in many different ways, and they create relationships,” Wuycheck says. “They learn what a particular customer likes or is looking for, and when those people are likely to come in. Planet Smoothie is a community-based business, and that sense of community is very appealing to both franchise owners and their employees.”
This focus on customer relationships is just one of the many reasons Planet Smoothie is a fun place to work. Stores are bright, colorful and different than the usual burgers and fries fast food job. Planet Smoothie provides workforce entry jobs and local malls have long been a focal point of employment for community teens. The experience gained working at Planet Smoothie goes beyond making and selling smoothies to learning the essential duties of small business ownership, from customer service best practices to bookkeeping, inventory control and other core skills.