Footprint Flexibility Means Smoothie Franchise Can Go Anywhere
Planet Smoothie reaches a broad spectrum of customers thanks to our expansive menu and our storefront that can adapt to suit any location
A flexible footprint means more opportunity to meet consumer demand by allowing Planet Smoothie™ franchise owners to choose the best location for their market. Whether in a freestanding location, a mall kiosk or a nontraditional storefront such as a convenience store or train station like the Penn Station location, Planet Smoothie continues to build brand visibility across the United States.
“Being able to customize a Planet Smoothie franchise location to fit into a highly visible, well-trafficked area is a big deal,” says John Wuycheck, Senior Vice President of Franchise Development. “As the real estate people say, it’s all about location.”
Franchisees can easily scale up thanks to flexible concept
In addition to setting up shop in traditional areas such as mall food courts, a Planet Smoothie franchise can also fit neatly into high-traffic smaller-footprint areas, like a convenience store, a college food court, or even an office building lobby. Don’t let the small stature fool you, however, as these locations are as fully equipped to meet consumer demand as their larger storefront counterparts. Smaller store fronts are also great launching points for investors opening their first Planet Smoothie.
“The Planet Smoothie concept can be reduced to fit in a very small area while still offering a wide menu of smoothie options,” Wuycheck says. “Often a new Planet Smoothie franchise owner will pursue this option to start small and then will build up into either a larger location on that same site, or elsewhere, as he or she becomes comfortable in the business.”
In-line stores draw steady business
Planet Smoothie also fares well in mall food courts, as well as in outdoor malls and other retail-dense city centers. These locations attract a steady stream of customers throughout the day, from pedestrians to shoppers and even business travelers and tourists.
“Planet Smoothie is a valued tenant in mall locations because people make it a destination as well as an add-on when they are out shopping,” Wuycheck says. “Regardless of the location or size, Planet Smoothie franchise owners benefit from steady, all-day traffic, which helps them generate steady revenue and build the business over time.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our brand’s smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.