Planet Smoothie Franchise has Prime Locations Available in Atlanta Area
The smoothie franchise is expanding in Atlanta, where the brand was born. Ready to offer the best-tasting smoothies on the planet?
Nearly 20 years after the Planet Smoothie franchise got its start in Atlanta, we are planning a major expansion. There are currently 14 Planet Smoothie franchises in metro Atlanta. Demand is strong, sales are up — and we are ready to double the number of stores by partnering with new franchisees throughout the city.
Demand for healthier dining options has helped Planet Smoothie become a dominant brand in the Southeast. Of course it doesn’t hurt that Planet Smoothie focuses on creating the best-tasting smoothies on the planet, while also delivering better nutrition, on average, than our competitors. Our smoothies tend to have far fewer calories and less sugar than comparable items offered by other smoothie brands. As Americans become more health-conscious, those differences are driving more customers to our stores. And once they actually taste our smoothies? Then they come back again and again.
Why Atlanta is a great market for Planet Smoothie
Planet Smoothie has 14 locations in metro Atlanta, so we are an established brand. There is, however, tremendous room to grow.
The Atlanta Journal-Constitution recently reported that if Atlanta was a country, it would have the world’s 44th-largest economy. Atlanta’s economy generates approximately $306 billion a year, according to IHS Global Insight.
Millions of people in Atlanta are looking for convenient, healthier options — and we’ve helped build that demand. Smoothies have grown from a niche market in the 1990s to a $2.4 billion industry, according to research firm Mintel Intelligence Group. They are now a mainstream snack or meal replacement, and the demand for healthier smoothies — like the ones we make at Planet Smoothie — is only getting stronger.
The Atlanta market has all kinds of places where a Planet Smoothie franchise can succeed. Particularly promising areas include Inman Park, Midtown Mile, Atlantic Station, Buckhead, Briarcliff, Virginia Highland, Tuxedo Park, Johns Creek, Sandy Springs and Alpharetta.
Meet Peter Holt
Planet Smoothie CEO Peter Holt has helped lead multiple iconic brands over nearly three decades. He headed up franchise sales and development for Mail Boxes Etc. (now known as The UPS Store) and served as vice president of the I Can’t Believe It’s Yogurt! frozen yogurt franchise, leading that company’s international expansion. He currently serves on the Board of Directors of the International Franchise Association.
Before joining Planet Smoothie in 2011, Peter worked with Great Hill Partners, a Boston-based private equity fund with more than $1.5 billion of capital under management, on the creation of a winning franchise portfolio.
“We decided to invest in Planet Smoothie because we saw a company with a great product and a huge opportunity for growth,” Peter says. “Planet Smoothie makes incredible smoothies, and the company has been able to grow through exceptional word-of-mouth. By providing experience and additional resources to the brand, we are helping more people discover and try our smoothies.”
Peter and his team are eager to open more stores in Atlanta. “Atlanta is a prime market. The city’s demographics match what we are looking for in terms of where to place stores — there are many places with relatively high net worth, made up of educated people who are short on time, need convenient food options and are interested in health and nutrition. Planet Smoothie is ideal for them. Smoothies are incredibly fast and portable — you can order one and be on your way in minutes.”
Who we’re looking for
Planet Smoothie is looking for passionate people who are interested in building a strong business that brings healthier options to the community. Startup costs for a traditional retail store range from $164,400 to $287,350; and non-traditional locations (mall kiosks or other small footprints) range from $89,600 to $222,243. We’re looking for people with a minimum of $100,000 in liquid capital. Most importantly, we’re looking for someone with a passion for building bonds in their community and introducing Planet Smoothie’s products to everyone who is looking for healthier foods.
Learn more about the Atlanta opportunity
If you’re curious, please fill out the form on the right to download our free franchise report and start a conversation. We’ll answer your questions about the brand and can provide an in-depth look at the franchise investment opportunity.