How Big Is The Smoothie Industry?
The well-established product serves multiple consumer groups and all dayparts
Planet Smoothie is a leading franchise brand in the beverage industry’s booming smoothie sector. Smoothies have grown from a niche market in the 1990s to a more than $5 billion industry today, according to Fastcasual.com. They are a mainstream snack, post-workout staple or meal replacement for millions of people every day. And the demand for them is only increasing.
What makes smoothies so popular?
It’s no secret that America has a major problem with obesity, diabetes and heart disease. It’s also clear that people want to eat more mindfully, and are willing to seek healthier alternatives to fast, processed food spiked with sugar, salt and artificial flavorings. And according to a Nielsen study, 88% of those asked, especially the coveted Millennial group, said they would pay more for healthier options.
That shows the desire is there, but there are roadblocks. A Mintel survey’s participants identified the barriers that keep them from reaching their healthy eating goals. Among the reasons: availability of products, time constraints, taste concerns and confusion about what’s healthy.
Planet Smoothie tackles these issues head-on with smoothie choices that are lower in sugar and calories and offer everything from leafy greens to added protein. Planet Smoothie makes it easy for customers to be in and out and on their way in minutes.
3 reasons why owning a smoothie franchise is a wise investment
Smoothies are here to stay.
Consumers are demanding healthier and tastier quick-service food options, Planet Smoothie fits the bill perfectly.
Smoothies taste good!
Smoothies don’t taste like punishment. Plus, the ingredient combinations are virtually endless, which provides variety for customers who want to try different things.
Smoothie buyers aren’t one single group.
Smoothies appeal to all age ranges, and because people want them at different times of the day, Planet Smoothie franchises are able to capture business during all dayparts.
Planet Smoothie stands out as a simple business
There are many smoothie brands and many food brands that offer smoothies alongside their other menu options. That usually means processed syrups with artificial flavors. Customers see their server scoop strawberries, blueberries, and other fruit into the blender jar. They watch the employees add fresh leafy greens to the blender or toss in açai from the Brazilian rainforest.
Planet Smoothie’s main focus is smoothies: we don’t do anything else. That’s why its streamlined business model is simple and easy to execute. Ask Planet Smoothie owners what they like best about the franchise, and nine times out of ten they’ll talk about the brand’s simplicity.
“We get people from the gym, people after surgeries, people who just come in here and say, ‘Hey, I want to lose weight. What should I order? Show me what to do.’ You’re almost sometimes like a personal nutritionist. Planet Smoothie’s mission is to make every guest’s day better, so if a customer comes in and wants to do better, and you’re able to help them, it just makes you feel like you’ve done something for that guest.”
— Ryan DeWitt, Franchise Owner, Kilmore, FL
Customers also love that Planet Smoothie is fast. Planet Smoothie customers can order at the counter and be out the door with their smoothie within minutes. That allows people to grab a smoothie on the way to work or to stop in for a quick meal replacement or treat during the day. The speed also allows franchisees to serve a lot of customers in a short amount of time.
Planet Smoothie also succeeds because it’s a brand that never stands still. In recent years, the R&D team has been busily re-creating many of our classic recipes in ways that lower their sugar content, reduce calories, boost vitamins and antioxidants, and introduce leafy greens — all with the great taste that customers love:
- Substituting cocoa powder in place of chocolate syrup — a move that lowered the calorie counts in those smoothies while adding much more antioxidant power.
- Creating smoothies with Greek yogurt that have more protein and fewer calories
- The ability to add leafy greens to any smoothie (moms love this — kids don’t even notice when you sneak some greens into their smoothies).
- Blasts — supplements that can be added to any smoothie. Some are designed to help dieters get more fiber in their diet and feel more full, some boost energy or the immune system, others add more vitamins to your diet, and still, others help athletes and exercisers recover and build muscle after a workout.
And Planet Smoothie backs it up by providing full nutritional information for all menu items, creating the transparency consumers demand.
Bring a Planet Smoothie franchise to your community today
Planet Smoothie is a simple, easy-to-operate business that doesn’t require any prior food experience. The smoothie market is strong and growing, and Planet Smoothie stands out with a menu built around real fruit and other healthier ingredients. Planet Smoothie has been around for more than 20 years because we do one thing really well: we make delicious smoothies. Capture a piece of the strong and growing smoothie industry with a Planet Smoothie franchise.