Planet Smoothie Doesn’t Copy Trends — It Sets Them
Customers return to Planet Smoothie for great-tasting smoothies and because they know that new add-ins and smoothies are a regular occurrence
The multibillion-dollar smoothie industry means that there are a lot of players, with more coming all the time. That doesn’t rattle Planet Smoothie franchise owners, however, because they know the competition doesn’t measure up.
“We go up against a lot of other brands who use packaged, frozen fruits, as well as pre-made bases in their smoothies,” says John Wuycheck, Senior Vice President of Franchise Development. “Customers see what goes into a smoothie, and they won’t go back to those places. They see all-natural ingredients at Planet Smoothie, and they come back for more.”
R&D team keeps menu board fresh
Planet Smoothie franchise owners and their teams get a lot of great ideas from customers every day. They refer those to the research and development team, who takes those concepts, as well as others dreamed up in-house, and creates new smoothies every day. The result? A menu board that has everyone’s favorite items, as well as new seasonal smoothies and other items to try.
“You can’t sit still in this business,” John explains. “New customers don’t have a favorite smoothie yet, and regulars like to mix it up every so often. When you can give them something made out of seasonal ingredients, like summer fruits, they love that. It builds loyalty, because they see a smoothie franchise that is working to keep their business by evolving and changing, not just pushing the same products day in and day out.”
Exclusive ingredients build loyalty
The customers also keep coming back for products they can only get at a Planet Smoothie franchise, like Blasts, supplements that can be added into an in-store smoothie or sold for home use. There’s also LeanLeaf, Planet Smoothie’s all-natural sweetener made from stevia plants that contains zero sugar and has an ultra low glycemic index.
“Having something that no one else can offer is another way that Planet Smoothie franchise locations are able to beat the competition,” John explains. “And when it’s something like the Blast supplements, which can be sold as a take-home product, the franchise owner gets the benefit of a same-day sale, plus the customer will come back to purchase more of the product as well as smoothies, so we’re able to increase their margin while building customer loyalty.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.