Planet Smoothie Franchisees Are Valued Community Partners
Community Involvement is Essential for Planet Smoothie Franchisees
What sets Planet Smoothie apart from other smoothie businesses? Apart from offering high quality smoothies with fresh, healthier ingredients, Planet Smoothie franchisees pride themselves on being charitable local business owners who take part in and support their communities. By striving to give back to the communities that support their business, Planet Smoothie owners can boost the brand’s visibility, get to know their customer base, build relationships, and establish a lasting local presence.
“Planet Smoothie has dozens of franchise owners who, either on their own or in partnership with others, have a booth or giveaway at 5ks, health fairs and many other events, if they are in a large urban area,” said Doug Merenda, Vice President of Franchise Development. “They like putting their support into action whenever they can, and those engagements help build a lot of goodwill for the brand.”
Promoting Local Charities
Planet Smoothie franchisees have a history of connecting with charitable organizations and causes they’re passionate about. Earlier this year, Planet Smoothie celebrated National Smoothie Day on June 21 by partnering with Alex’s Lemonade Stand Foundation, one of the leading funders of pediatric cancer research in the U.S. and Canada. Customers who purchased any smoothie 20 oz. or larger from a participating Planet Smoothie or online that day could receive a 20 oz. Lunar Lemonade for a $1 donation to the charity.
“We are honored to partner with Alex’s Lemonade Stand Foundation for National Smoothie Day this year,” said Nicole Butcher, Director of Marketing for Kahala Brands™, parent company of Planet Smoothie. “This day is a win-win for our customers and for the incredible mission of our charitable partner in support of their efforts to fund critical research and assist families affected by childhood cancer.”
Inspired by the foundation’s mission, Planet Smoothie was eager to ally with Alex’s Lemonade Stand Foundation and join the fight against pediatric cancer by bringing quality smoothies to their customers. Planet Smoothie again teamed up with Alex’s Lemonade Stand Foundation for the month of September to raise funds for National Childhood Cancer Awareness Month. It was a win-win for Planet Smoothie customers and for the foundation, with proceeds from the partnership going to pediatric cancer research, awareness and support for families with children with cancer.
Becoming Community Partners Increases Brand Awareness
A local business that gives back to its community is a business customers want to support, which is why Planet Smoothie owners’ efforts to give back have elevated the brand into a beloved and well-known name throughout the nation. Customers want to know that their local business owners really care about their communities. Community involvement not only strengthens brand awareness, it also strengthens the bond between business owners and the communities they serve.
Planet Smoothie encourages franchisees to get involved with their communities by partnering with local nonprofits, supporting local schools or donating to charitable causes. Involvement in charitable causes both deepens Planet Smoothie’s connection with customers, as well as builds the Planet Smoothie brand and boosts brand visibility.
Engaging with and supporting community members helps small businesses like Planet Smoothie build a lasting customer base. Part of that means interacting with people not just at the business location, but out in the community as well.
“Planet Smoothie franchise owners love interacting with their customers, and that’s not limited to exchanges within the four walls of their facility,” Merenda said. “They greatly enjoy getting out into the community and lending support to worthwhile causes.”
Planet Smoothie franchisees pride themselves on sponsoring or giving in-kind donations to local fundraisers or otherwise supporting worthy causes in their communities. Franchise owners also invest in their communities by mentoring young employees to give them experience working with a fun brand, as well as teach them the fundamentals of owning and running a small business.
Our Franchisees are Never Without Support
With Planet Smoothie, franchisees are never alone in this business. Should a franchisee want to deepen their community involvement, the franchise support team will be behind the business owner 100% and will assist with connecting the franchisee to the right charity or project. Franchisees will have access to skilled professionals and training from the onset to help drive customers to their business, keep customers coming back, and forge partnerships within the community.
Planet Smoothie’s marketing resources and support team are equipped to help franchisees not only attract customers and analyze competition, but also identify potential community partnerships – which have the potential to majorly boost business – and navigate community outreach. The support team provides marketing materials and outreach strategies to help franchisees every step of the way in boosting brand awareness and building a loyal customer base.
Learn More about Planet Smoothie Today!
Are you ready to learn more about how you can open a Planet Smoothie and bring quality, delicious smoothies to your community? To start a conversation about investing in a Planet Smoothie franchise, fill out our form here. You can also find further details about this easy-to-operate franchise, its profit potential, and the burgeoning smoothie industry at our research pages here.