5 Fast Facts About the Planet Smoothie Franchise
Here’s why we are a smoothie franchise with a promising future
For nearly 20 years, Planet Smoothie has helped turn delicious, healthy smoothies from an obscure concept into a product that people nationwide are craving and consuming daily. Our franchise continues to expand its national footprint thanks to our superior management, our winning, scalable design, and our fresh, healthy, great-tasting products.
Here are five facts about the Planet Smoothie franchise, and why we are an outstanding choice for entrepreneurs in search of a worthy investment opportunity:
Our industry is growing
When you join the Planet Smoothie franchise, you’re entering an industry that’s expanding by leaps and bounds. Because smoothies have become a national sensation, and they continue to attract new customers in search of healthy alternatives.
As a country that struggles with obesity, diabetes, and other diseases linked to diet, Americans are seeking healthier meal options that taste good. That’s where the Planet Smoothie franchise fits in. We attract a broad range of consumers, from teens to active adults and beyond. While just 3.6% of our customers are 55 or older, that number grows to 12.6% for people 45-54, 19.4% for those 35-44, 25.6% for people 25-34, and 26.1% for people 18-24.
“As a customer, I am a massive multitasker, and I love being able to eat on the run and in my car,” says Planet Smoothie franchise owner Heidi Bedell. “I also have a massive sweet tooth. A Planet Smoothie product tastes good, and it’s a bonus that it is good for you. You can call it in, pick it up, and go. Now, as an owner, I have one or two smoothies a day. I have lost five pounds since I owned my store.”
Based on findings by research firm Mintel Intelligence Group, the American smoothie market has rapidly grown from a niche market in the 1990s to an impressive $2.4 billion industry — a number that’s poised to increase in years to come. Technomic, a food industry market research firm, finds that 64% of consumers agree that it’s important to eat healthy. That’s up from 57% in 2010 — a significant shift in just two years.
We have an easy, scalable business model
Our streamlined business model is one that’s easy to learn and execute. Planet Smoothie franchise owners benefit from our brand’s strategic approach to store operations. We provide winning recipes, the ideal equipment package, and operating know-how to help Planet Smoothie franchise owners get up and running quickly.
Our stores have impressively low costs of goods sold, and fewer operating costs and complexities than other dining concepts face. Planet Smoothie owners find that they need fewer employees than most food service businesses, equipment costs are lower, and there are minimal spoilage costs since most of our fruits are flash-frozen and kept until they are needed.
“One of the attraction points for Planet Smoothie is the small amount of employees and labor needed to run the locations,” says Jason Mann, a 15-year Planet Smoothie veteran and owner of three successful stores in the Orlando, Florida, area. “Planet Smoothie is an enthusiastic and fun atmosphere to work in and a fun business to own. You don’t need tremendous inventory, and it is a simple concept for someone without restaurant experience to operate.”
Our franchisees receive ample training and support
No restaurant experience? No problem. When you join the Planet Smoothie family, you’ll receive extensive training, ongoing coaching, and operations manuals to help you master the operations of a Planet Smoothie store.
Our training program provides an overview of the business and franchise industry, details on center operations, our insights into providing exceptional customer service, details about the products that go into your smoothies and distribution, instruction in how to use the Planet Smoothie point-of-sale system and our internal communications portal, financial management instruction, and more. We also provide franchisees with seven to 10 days of on-site assistance to help with store setup and opening.
Planet Smoothie franchisees also can attend conventions and conferences where they learn the latest food industry trends and business strategies, share ideas with the Planet Smoothie management team, learn about company initiatives, and have a chance to meet Planet Smoothie owners in other markets and learn from their successes.
We provide healthier, fresher options consumers seek
A major feature of Planet Smoothie that sets us apart from competitors is the fresh, healthy ingredients that go into the smoothies we make. Instead of using cost-cutting measures like low-quality, artificial ingredients, Planet Smoothie focuses on delivering high-quality products with all-natural, nutritional ingredients.
Our customers love us because they can see every ingredient that goes into their smoothies. Guests pick and choose from fruits, fresh greens and a range of other additions to personalize their smoothies exactly how they want them. We’ve even re-created many of our classic recipes to reduce calories, lower sugar content, and enhance vitamins and antioxidant levels –– all without sacrificing taste and quality.
Ours is the best-tasting smoothie on the planet!
Planet Smoothie’s commitment to delivering healthy, great-tasting products keeps our customers coming back. Our franchise team is constantly working to create an even better smoothie and customer experience — and their efforts show. Planet Smoothie’s products and service leave customers smiling, and our current franchisees enjoy repeat business from guests who can’t seem to get enough. Here’s what some of our customers are saying:
“I have had smoothies from different places spread all over Atlanta, and in my view this location is tops. First of all it is very conveniently located in the same shopping center as Publix is, so it’s a logical stop for breakfast before some Saturday-morning grocery shopping. You can’t make a marathon shopping trip on an empty stomach, that’s just madness. Secondly, the staff that I have encountered here so far has been exemplary. They are very friendly and prompt and really seem like they are happy to see you. That’s hard to find in this day and age when most of the time you get the feeling customer-service people are irritated that you showed up and actually made them work at the job they went to great lengths to procure. Not here, though! Finally, the smoothies are delicious and healthy! I always get the Planet Pro Lite and add in some leafy greens to really jazz up the whole experience. Extra vitamin K? Count me in!”
— Jonathan F., Atlanta
“Great business owned by hometown family! Smoothies are made with fresh fruit, and they are delicious. A great place to bring your children, a date or your spouse for an antioxidant, healthy treat!”
— Patricia P., Cary, North Carolina
Learn more about Planet Smoothie
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.