Is a Planet Smoothie Business for You?
Our smoothie franchise excels with a simple business model and healthy menu options in a growing industry
Entrepreneurs in search of the next promising investment should consider Planet Smoothie. Franchisees with little or no experience in food service need not fret; our smoothie operations require less knowledge of food service than other similar businesses, and our extensive, ongoing training and support help ensure that franchisees have the knowledge, resources, and strategies they need when launching a new business.
Our franchisees can rest assured they are joining a growing industry with lots of potential. With a whopping 72 percent of total food industry sales growth stemming from healthy foods from 2007 to 2011 (based on findings from Nielsen Food, Drug and Mass Merchandiser Sales Tracking), our smoothie business is certain to win over today’s healthier, more cautious consumer. Health-conscious consumers are helping bring the smoothie market into the forefront of the food service industry, and our fresh and healthy alternatives are satisfying the appetites of a society that continues to seek healthier eating options.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories than those of our competitors — a big advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and a dedicated brand support team as part of the Kahala Brands family.
Our franchisees enjoy ease of operations
Unlike traditional restaurants, Planet Smoothie offers a simple business model that requires less existing knowledge of the food industry than other full-service restaurants. Smoothie franchisees enjoy the added bonus of a simpler format that means less staffing than other businesses, and no cooking means that cleanup is a breeze and there is less equipment that requires servicing and replacing.
Planet Smoothie’s streamlined approach makes it a hit for customers and for potential franchisees. We offer several business models to help franchisees find the perfect fit to suit their location, from 1,000-square-foot retail locations to kiosks that work great in smaller locations. Prospective franchisees also have the option of pairing a new Planet Smoothie location with our sister frozen yogurt franchise, Tasti D-Lite, to help capture more sales with the same real estate.
In addition, our franchisees enjoy a wealth of support from a dedicated and educated team. Founded in 1995, Planet Smoothie is managed by a team of veteran marketing and franchise experts who give the franchise an important advantage. They offer assistance with marketing, training and other aspects of the business to help your smoothie business every step of the way. Ongoing support is available so that franchisees will always have a place to turn with questions or concerns about the franchise.
The smoothie business is expanding
As consumer trends turn evermore towards healthier, more natural food sources, our smoothie franchises are filling the void by delivering a variety of tasty products that consumers crave. A 2015 study by IBISWorld found that the demand for ready-to-drink smoothie products has increased over the past five years. This demand is reflected in a recent Nielsen research study of 30,000 consumers, which found that nearly 80 percent of consumers studied are using foods to forestall health issues and medical conditions, such as obesity, diabetes, high cholesterol, and hypertension.
These same health-conscious customers sometimes visit a Planet Smoothie location more than once a day, which gives franchisees a golden opportunity to get to know their guests while also learning about any trends and taste preferences that may help ramp up business. This direct relationship with guests likewise helps Planet Smoothie franchisees develop a better understanding of what their customers want and expect.
We offer up a healthy alternative
“Consumers around the world are attempting to take charge of their health by making more healthful food choices, and it isn’t just about losing weight, as roughly 75% believe they ‘are what they eat,'” according to a recent Nielsen study and article entitled “It’s Not Just About the Scale: How Worldwide Consumers Aim to Get Healthy.” It is this stance on healthy eating that has helped make the smoothie business a no-brainer for potential franchisees.
Planet Smoothie answers the need for healthy alternatives by using real fruits and vegetables in our smoothies, as well as a proprietary sweetener blend made from agave nectar and stevia. Our tasty and innovative low-calorie options replace the tired, empty-calorie menu options still found at other dining establishments, and ultimately give the people what they want. Planet Smoothie’s ability to deliver on the promise of healthy products gives us the cutting edge. It is this attitude towards answering public demand that allows our smoothie franchise to thrive.
“There is a tremendous opportunity for food manufacturers and retailers to lead a healthy movement by providing the products and services that consumers want and need,” says Susan Dunn, Executive Vice President of Global Professional Services with Nielsen. “While diet fads come and go over time, innovative, back-to-basics foods that taste good, are easy to prepare and provide healthful benefits will have staying power.”