Planet Smoothie’s Colorful Brand a Great Addition to Any Community
Fun, colorful brand that’s a longtime consumer favorite destination
Busy city centers. Suburban open-air shopping malls. Small-town Main Streets. That’s where Planet Smoothie® franchises’ colorful brand can be found, with more coming all the time. Why? Because this is a brand that consumers love, no matter where they live.
The continued popularity of smoothies, and the strong and positive brand recognition Planet Smoothie has, combine to make it a solid performer no matter where the store is located, says Doug Merenda, Director of Franchise Development, noting that “The Planet Smoothie franchise opportunity is that rare thing, a business that can do well in just about any location.”
Where there are people, there are smoothie lovers
“We have Planet Smoothie franchise owners who are in suburban strip centers, and we have them in the urban core,” Merenda says. “This is a brand that people seek out, and once they’ve found the store, customers will make it a regular part of their lives.”
Even if a market has no existing Planet Smoothie franchise location, chances are there are residents who have heard of the brand or were fans of it in another market. They’re a built-in early clientele, and the positive word of mouth they bring will help the business grow.
Infill also works thanks to strong demand
In areas where there are already multiple Planet Smoothie franchise locations, adding even more might seem counterintuitive. However, selective infilling means more convenience for regular customers, and the increased visibility also brings in new business.
“If you ask any of our area developers, they will tell you they opened second, or third stores, not too far from their original location because of customer demand,” Merenda says. “People who are used to visiting a Planet Smoothie franchise across town would love one closer by. That’s why so many franchise owners open a second, or even third, site in their community over time.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Learn more about Planet Smoothie
To learn more about Planet Smoothie franchise options, please visit our blog, and delve into the options for ownership on our research pages. If you’re ready to start a conversation with us about becoming the next Planet Smoothie franchisee, fill out our form here. One of our dedicated team members will be in touch with a franchise information report.