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Planet Smoothie Franchise Goes International

Planet Smoothie is Going International!

Twenty years after opening its very first storefront in Atlanta, Planet Smoothie has officially become an international brand, with two new locations recently opened in suburban Melbourne, Victoria. Planet Smoothie has expanded its footprint in Australia through a collaboration between Planet Smoothie franchisor and owner Kahala Brands and the Docklands, Victoria-based Smoothie Group Pty. Ltd.

In 2015, Kahala Brands™, one of the fastest growing franchising companies in the world, acquired Planet Smoothie, which currently has locations in more than 25 states. Now that The Best Tasting Smoothie on the Planet® has made its Australian debut, there are already plans to grow its presence Down Under. By the end of 2022, Smoothie Group Pty. Ltd. intends to employ about 40 staff across a total of four retail locations in the Melbourne area, bringing Australians a variety of healthy, quality smoothie options to fit any lifestyle. Smoothie Group Pty. Ltd and Kahala Brands also plan to expand the Planet Smoothie brand and open multiple locations in Australia over the next five years.

planet smoothie smoothie on table international

Become the Next Planet Smoothie Franchise Owner

Planet Smoothie launched in the mid-1990s, when smoothies were still a new trend. Now, smoothies are widely embraced as a versatile, healthy, and convenient snack, meal replacement, or pre- or post-workout fuel – and they’re here to stay. While once a niche market, smoothies have gone mainstream. They’re an over $6 billion industry today, according to Grand View Research, and the market continues to grow as more consumers adopt healthier lifestyles and mindful eating practices.

Planet Smoothie caters to its customers’ smoothie needs based on their lifestyles and personal fitness goals to help them create the perfect smoothie made from fresh fruit and healthier ingredients. Customers can hand-pick their smoothie ingredients to achieve their needs and health goals, such as weight loss, muscle-building, meal replacement, and vitamin supplement.

Able to thrive in a variety of retail spaces, Planet Smoothie offers a flexible footprint to potential franchisees. The Planet Smoothie brand can find a market in suburban strip malls just as easily as an urban center, and requires no previous food service experience, with a total investment estimate of $193,150 to $421,500. Compared to other food service offerings, opening a Planet Smoothie is also relatively low-cost, as equipment, product, and labor costs are lower than other dining concepts.

With a prominent presence in the southeast and a growing number of locations across the U.S., the Planet Smoothie brand is poised to continue its expansion and is always accepting new investors interested in opening new stores in prime locations around the world.

Learn More about Planet Smoothie

Planet Smoothie’s new Melbourne locations mark the beginning of an exciting new chapter for the franchise. If you’d like to learn more about investing in this newly international brand, fill out our inquiry form here to start a conversation. We’ll be in touch with a copy of our Franchise Information Report. This report will answer questions about management, startup costs, and profit potential, and you can hear from other franchisees about their experiences with Planet Smoothie.

Want to learn more about Planet Smoothie’s brand, backstory, and unique offerings for potential franchisees? Visit our research pages here to learn how you can bring this brand to your community.