Planet Smoothie’s Adaptable Footprint Helps Franchise Owners Find Their Niche
Owning a small business can’t be a ‘one size fits all’ proposition, so having flexibility when it comes to size and location is a key differentiator
An adaptable footprint that creates the ability to meet customers where they are — literally — is helping Planet Smoothie™ franchise owners set up shop in many different busy venues. From freestanding locations to convenience stores, train stations and busy retail centers, Planet Smoothie continues its growth as a highly visible brand in markets across the United States.
“Being able to customize a Planet Smoothie franchise location to fit into a highly visible, well-trafficked area is a big deal,” says John Wuycheck, Senior Vice President of Franchise Development. “As the real estate people say, it’s all about location.”
Kiosks and convenience sites are popular
In addition to operating in food courts, malls and other larger venues, a Planet Smoothie franchise can also be situated in a convenience store, or even the lobby area of a bustling office building, thanks to a kiosk model.
“The Planet Smoothie concept can be reduced down to fit in a very small area, but still offer a wide menu of smoothie options,” John says. “Often a new Planet Smoothie franchise owner will pursue this option to start small, and then build up into either a larger location on that same site, or elsewhere, as he or she becomes comfortable in the business.”
In-line stores draw steady business
Planet Smoothie also fares well in mall food courts, as well as locations in outdoor malls and other consumer shopping centers. These locations draw customers throughout the day from pedestrian traffic to and from other stores onsite, along with bringing in customers of their own.
“Planet Smoothie is a valued tenant in mall locations, because people make it a destination as well as an add-on when they are out shopping,” John says. “Regardless of the location or size, Planet Smoothie franchise owners benefit from steady, all-day traffic, which helps them generate steady revenue and build the business over time.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Learn more about Planet Smoothie
To learn more about Planet Smoothie franchise options, please visit our website. Read the latest news on our blog, and delve into the options for ownership on our research pages.