2017 Promises to Be a Big Year for Planet Smoothie
Nationwide expansion of the popular brand was strong during 2016, and interest continues to grow in both new and existing markets
The nationwide love affair with smoothies continues, and the Planet Smoothie® franchise brand is riding the wave with continued growth.
Franchises opened across the country in 2016, and many entrepreneurs are in the process of opening their own Planet Smoothie franchise in 2017 as they secure financing, go through site selection and all the other exciting steps to becoming an independent business owner.
Growth in existing markets is strong
“All the signs point to a very strong 2017 for Planet Smoothie,” says John Wuycheck, Senior Vice President of Franchise Development. “We talked to a lot of people in markets where the brand is very strong, such as Atlanta and Orlando, because they see the business our franchise owners are getting at their locations.”
Those areas have strong area developers, owners with one or more locations themselves who partner with new owners to help them grow from day one. This also creates a network of Planet Smoothie franchise locations and owners in a specific region, allowing for more targeted local advertising, participation in community events and other ways to raise visibility.
“Area developers act as a bridge between the corporate team and the local owners,” explains John. “They are our ‘eyes and ears’ in the market, and everyone benefits from the institutional knowledge they have built over time, and the great ideas they help bring back and forth.”
New areas are fertile opportunities
At the same time, look for the Planet Smoothie franchise brand to penetrate new parts of the United States in the coming months. Entrepreneurs who are interested in a smoothie business are looking to bring something new to an area that may have other brands, for example, and they know Planet Smoothie will more than hold its own against the competition.
“We have a lot of differentiators when it comes to evaluating a Planet Smoothie franchise versus another brand,” John says. “From the menu to the custom add-ins, the brand stands apart both in what is offered, and in how it’s offered. We also work with new owners to find the very best location, so that they are highly visible and get a lot of attention. That might be an outdoor mall location, a smaller kiosk in a convenience store or office building, or even a train station or airport terminal. Planet Smoothie is a customizable brand; we can go anywhere.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, the smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.