3 Reasons Why Smoothies and Planet Smoothie Franchises Are Here to Stay
Our smoothie franchise delivers the tasty, healthy menu items people crave and return for time and again
Since the ’90s, smoothie operations have grown from small stores that dotted the national landscape to a booming, multibillion-dollar industry that is growing worldwide at an astonishing rate. The public demand for healthy alternatives that taste great has given the Planet Smoothie franchise the green light to expand our footprint while we continue to provide the variety of unique, healthy menu items that smoothie customers seek.
We have answered the surging smoothie demand by offering products that pack the energy and nutrition customers desire. Our smoothie franchise has secured a place in the mainstream as faith in fast food and other not-so-healthy options dwindles. Americans are reading more nutrition labels and cutting back on their caloric intake, and the Planet Smoothie franchise is tightening its grasp on the marketplace.
“Health is important, but taste is still the No. 1 reason people want smoothies. The reason I decided to add Planet Smoothie was the taste,” says Planet Smoothie franchise owner Craig Accardo. “It’s easy for me to sell products I believe in. I eat and drink at Planet Smoothie myself. They’re good, and I am happy to serve it. When people come, they are usually happy. They are buying a healthy indulgence.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
1. Planet Smoothie franchises draw a loyal, repeat customer base
Although smoothies are often associated with active individuals who exercise regularly, the truth is that our Planet Smoothie franchises draw a vast assortment of customers from all walks of life. One commonality all our customers share is the desire to eat foods that are convenient, tasty, and guilt-free.
As American eating trends shift away from processed, empty-calorie foods and toward their more wholesome and nutritive counterparts, Planet Smoothie franchises are appearing across the nation to accommodate both new customers and repeat business that’s in search of their next delicious smoothie. What was once a small niche market has exploded into a mainstream business whose demand continues to grow.
2. Planet Smoothie offers the healthy alternatives people crave
Natural. Low-calorie. Fresh. In recent years, these have all become household terms as the public moves towards healthier lifestyles and eating options. As Millennials seek to abandon the eating habits and trends set by older generations, they are also looking for suitable alternatives to tasty foods that deliver very little in the way of nutrition.
Planet Smoothie offers up an array of healthy, natural ingredients and add-ins that keep customers coming back for more, and the truth is in the stats. The demographics of the smoothie segment point to demand with a long-term horizon. Although just 3.6% of our customers are 55 or older, that number grows to 12.6% for people 45-54, 19.4% for those 35-44, 25.6% for people 25-34, and 26.1% for people 18-24. Smoothies have been mainstream or 20 years — and that is creating more demand as time goes by.
Today’s society has never been more on-the-go, but that doesn’t stop consumers from taking the time to stop and consider what they’re eating. This is where Planet Smoothie franchises excel. Our smoothies are a portable, quick, and easy choice for consumers who have grown wary of the high-calorie, low-nutrition items at many fast food restaurants. Coupled with the energy and general well-being that customers derive from our products, Planet Smoothie franchises have secured our place as a mainstay among the limited healthy eating options consumers are often forced to choose from.
3. Smoothies actually taste good!
Unfortunately, foods that are good for you don’t always taste as great as they should. Planet Smoothie franchises have the upper hand by being able to deliver a product that exceeds customers’ expectations about the way healthy foods should taste. With an assortment of real, fresh fruits and vegetables and an array of other natural, healthy ingredients and add-ins, our smoothie franchise has set the bar for customer expectations — and customers seem to love what they taste. Positive feedback for Planet Smoothie from social media and online review sites attests to the fact that the franchise’s approach to smoothies is what people crave.
“I can drink a smoothie every day. They are just that good!” says Cindy M. of McDonough, Georgia.
The Planet Smoothie franchise continues to grow as we attract new franchisees from around the nation. Our ability to deliver a practically endless variety of flavor combinations keeps customers walking through our doors in search of something unique, filling, and altogether enjoyable. With a burgeoning market that maintains a steady growth, Planet Smoothie franchises as a whole will only continue to gain popularity.