Planet Smoothie Franchise Owners Drive Business By Community Activity
A colorful, fun brand can be a big hit at family and fitness activities throughout the year, boosting name recognition and building customer loyalty and community activity
From 5K fund-raising runs to more intense marathons, runners love to get outdoors and hit the road. Their friends and family come to cheer them on, so there’s always a good crowd on hand for these activities. And many times, a Planet Smoothie™ franchise team is there too, handing out free samples and coupons. Planet Smoothie loves community activity!
This is just one way a Planet Smoothie franchise owner can plug into their community. Many sponsor youth sports teams, others make sure that new-resident packets from their chamber of commerce have coupons tucked inside. “The sky’s the limit when it comes to Planet Smoothie as a community-oriented business,” says Doug Merenda, Director of Franchise Development.
Free sample marketing, consumer loyalty come together
“People love free samples, and they love smoothies, so it makes sense to build your brand by giving away a little taste of what makes Planet Smoothie so great,” Merenda says. “Activity planners love having Planet Smoothie at their event, because they know that booth or table will be colorful — and crowded.”
Franchise owners report that this kind of activity produces a huge ROI as well. It’s just a matter of packing up a blender or two, and the making of one or two types of smoothies, an ice chest and hitting the road. Once at the event, the whirring begins, the coupons are out, and the lines begin to form.”
An easy business to own and operate
“Planet Smoothie franchise owners love interacting with customers in their stores, and they really like to get out from behind those four walls sometimes and take their business on the road,” Merenda says. “That’s the beauty of this business — it makes doing something like a race or other community event really simple and effective.”
It’s no more complicated back at the franchise location, either — basically, if someone can operate a blender, they’ve mastered all the equipment required to keep a Planet Smoothie in full swing. With a Planet Smoothie franchise, owners have both a product and business that is ready to go.
Planet Smoothie can be a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Learn more about community activity and the Planet Smoothie franchise opportunity!
To learn more about Planet Smoothie franchise options, please fill out our franchise request form, visit our website. Read the latest news on our blog, and delve into the options for ownership on our research pages.