Planet Smoothie Franchise Owners Can Tap Into Lucrative Family Market
Catering to multiple demographics can mean steady business and zero downtime for this fun, colorful and easy-to-operate business opportunity
Kids love smoothies. It’s just that simple. And that’s one reason why every Planet Smoothie™ franchise location can see a lot of traffic after school lets out, at night and on the weekends. Now couple that with adult visitors, and it’s easy to see why this is a business that’s insulated from peaks and valleys in terms of volume — good news for entrepreneurs looking for steady revenue.
Even so, nothing is left to chance when it comes to connecting Planet Smoothie to kids and families. Many major, national marketing campaigns have taken place over the years, serving to drive brand recognition and boost visits. The result is more frequent visits, and strong brand loyalty.
Major brand-name campaigns raise visibility
Most recently, Planet Smoothie teamed up with KIDZ BOP, the No. 1 music brand for kids, to celebrate its 20th birthday. Two new, limited-edition smoothie flavors were rolled out, to huge success.
“Planet Smoothie is thrilled to get the party started for KIDZ BOP’s 20th birthday!” said Stacey Wopnford, Vice President of Operations for Kahala Brands™, parent company of Planet Smoothie, when the campaign kicked off. “Our two new kids’ smoothies were the perfect way to join in on the celebration and stay cool this summer.”
Community engagement is a key brand value
This promotion is just one way that Planet Smoothie franchise owners get noticed in their communities. Throughout the year, they also engage with fun runs and other family-oriented events, giving out samples and coupons.
“Planet Smoothie is a fun business to own, and it’s also one that families know and trust,” says Doug Merenda, Director of Franchise Development. “The combination of national campaigns with well-known, kid-friendly brands and local engagement is a winning one, because it means frequent visitors come in even more often, and new visitors become loyal guests quickly.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Learn more about Planet Smoothie