Smoothie Franchises Are Growing Fast. Here’s Why.
As healthy eating becomes mainstream, Planet Smoothie franchises are uniquely positioned to meet consumer demand.
As people learn about how the food they put into their bodies affects all aspects of their daily lives, Planet Smoothie continues to experience rapid growth. The demand for healthier food options as snacks and as meal replacements makes a Planet Smoothie franchise a great investment in today’s marketplace.
Smoothies have grown from a niche market in the 1990s to a $2.4 billion industry, according to research firm Mintel Intelligence Group. The demand for healthier smoothies like the ones we concoct at Planet Smoothie is only getting stronger. According to Research and Markets, the smoothie industry is expected to grow between 10% and 13% in the next five years.
Now is the perfect time to invest in this business, because trends indicate that people are becoming more and more conscious of what they eat. Our concept has great legs, and our growth is spanning the country.
Not only are our products healthy and in line with an active lifestyle, our customers love us because we offer great-tasting smoothies that are contain many natural and nutritious ingredients. Customers watch us scoop strawberries, blueberries, and other fruit into the blender jar. They see us add fresh greens to the blender, or toss in açaí that is flash-frozen in the Brazilian rainforest for shipment to our franchisees.
According to our own research, the majority of Planet Smoothie customers are extremely loyal, with 50% of them coming into one of our Planet Smoothie franchises at least once a week. There are more than 100 Planet Smoothie franchises in the United States, and we expect to grow about 25% in 2015 — not only in our current markets, but also in new ones.
Planet Smoothie’s plan involves strengthening our core in the Southeast where we have history and density, but also accelerating development in newer markets where we have have been getting traction. California, Texas, and the Midwest are particularly promising growth markets for Planet Smoothie. We are also seeking an area developer in Atlanta, where we already have a good number of stores.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.