Smoothie Industry Poised for Strong Sales As Communities Reopen
Already popular for serving up snacks and meal replacements, experts predict that Planet Smoothie franchises are poised for growth in 2021
The combination of fast and delicious put the best smoothie franchise, Planet Smoothie® on the map decades ago. Consumers love that they can find traditional favorites, or create their own combination, from a varied and ever-changing menu. And franchise owners love that this brand can be up and running quickly in a variety of sites.
And now, as communities safely reopen, people get out and about again and life returns to normal, look for more Planet Smoothie franchises to to pen.
Industry analysts predict sharp uptick in smoothie sales
In fact, the global smoothie market, which held steady at a whopping $20.3 billion in 2020 during very challenging conditions, is climbing and could go as high as $34.2 billion by 2027, according to analysts at Research and Markets.
That’s close to double-digit growth and could set records. The U.S. portion alone of that growth may go as high as $15.8 billion by 2027. In 2020, researchers said the U.S. smoothie market hit $5.5 billion. “That means there is a lot of opportunity out there,” says John Wuycheck, Senior Vice President of Franchise Development for Planet Smoothie.
Hitting the sweet spot of convenience and value
“Planet Smoothie has always been a very strong player in the smoothie segment, and as such has led the way as smoothies took off in popularity a few years back,” Wuycheck says. “What was thought to be a fad has proven to be a very durable market sector, and so Planet Smoothie franchise owners find themselves in a very enviable spot.”
Getting through 2020 was challenging, most certainly, but now that consumers are out, about and on the move again, this can be the perfect opportunity to join a brand that has staying power and is on pace to build market share and can produce significant franchise-owner revenue in the coming months and years.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.