4 Reasons To Start A Franchise This Year
A smoothie franchise can be a perfect investment
Entrepreneurs around the country are looking to start a franchise. Many are wanting to start a franchise with Planet Smoothie™, and no wonder. Given the growing economy and the enduring popularity of smoothies, it’s just the right kind of business to capitalize on this moment.
Why? Because smoothies have grown from a niche market in the 1990s to a more than $12 billion industry today, according to Market Data Forecast. They are a mainstream snack, post-workout staple, or meal replacement for millions of people every day. The demand for them is only increasing, and the Planet Smoothie franchise is taking advantage of that growth opportunity.
Become a franchise owner and join the hundreds of Planet Smoothie franchise locations in markets of all sizes around the United States. For almost 30 years, Planet Smoothie has been the smoothie franchise to watch, thanks to dedication to providing a great-tasting product alongside superior operational systems for franchise owners. It’s a business that’s fun to own and operate, and the products are loved by consumers from coast to coast. Here are three reasons that explain it further:
1. Planet Smoothie has strong brand recognition
Planet Smoothie has been around for 27 years. That means this is a smoothie franchise brand that has outlasted a lot of the competition. “A focus on freshness and a willingness to innovate have kept Planet Smoothie top of mind for consumers, which has been good for both current franchise owners and people who are looking to start a franchise”, says Doug Merenda, Director of Franchise Development.
“Planet Smoothie franchises offer fresh, flash-frozen fruit, for example,” Merenda says. “Compare that to competitors, whose fruit comes bagged in sugary syrup. That’s a huge turn-off to consumers who lead an active lifestyle and want a smoothie product that supports that. Over the years, we’ve also created a whole line of protein add-ins and other products that also appeal to that market segment. Those products also mean that someone can customize their favorite smoothie many different ways — that leads to more frequent visits and strong customer loyalty.”
2. The smoothie industry is growing
Planet Smoothie franchise owners also benefit from offering a product that consumers continue to demand in strong numbers. Smoothie customers come in for a break while running errands, for an after-school snack, or a meal replacement after the gym or before a show. That means unlike restaurants that must staff up and down to handle peak and valley business, a Planet Smoothie franchise has a steadier, more predictable customer stream.
Smoothies are also likely to retain their popularity for many reasons. Mordor Intelligence points out that the industry’s growth “is being fueled by a rising number of health-conscious customers, changing lifestyles and eating patterns, and the health benefits connected with smoothies. Consumers are moving away from high-carbohydrate foods and toward protein-rich options. In addition to achieve their daily nutritional requirements, people are consuming more functional beverages, such as smoothies. Furthermore, due to busy lives and lengthy working hours, there has been an increase in demand for more convenient food options.”
3. Planet Smoothie can be a low-cost franchise
Another benefit to owning a Planet Smoothie franchise? In addition to it being a fun business, it’s also one with an affordable entry point compared to competitors. A Planet Smoothie franchise can be purchased for as low as $193,150, which is more than a third less than the current lowest entry point of $320,301 for a Smoothie King franchise.
Planet Smoothie also gives franchise owners a lot of options when it comes to where they’d like to operate. That’s because this is a business with a flexible footprint that works well in both traditional shopping-center food court locations, street-level retail, and in non-traditional locations such as convenience stores and kiosks.
4. Planet Smoothie has best-in-class training and support
Another reason why Planet Smoothie is a great business to own? Franchise owners are in business for themselves — not by themselves. They have access to the skilled professionals at Kahala Brands™ from the very beginning, with training that helps them start strong and confidently. Ongoing Planet Smoothie franchise marketing support ensures they can tap into social media and other awareness avenues, and operational support means that everything from point-of-sale systems to back-office functions like financial management and payroll are the best available.
New Planet Smoothie franchise owners also receive extensive training, ongoing coaching, and operations manuals that help them master the operations of a Planet Smoothie store. Training takes place several weeks before your store opens, and includes five days of classroom training at Kahala’s Scottsdale, AZ, headquarters, as well as three days of in-store training alongside ongoing support and mentoring.
Start a franchise with Planet Smoothie today!
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
To learn more about Planet Smoothie franchise options, please visit our research pages here, or read the latest news on our blog. If you’re ready to start a conversation with one of our franchise team members, fill out our form here. We’ll be in touch with a copy of our Franchise Information Report. We can’t wait to hear from you!