Planet Smoothie Ends First Quarter With Strong Franchise Growth
Increasing volume bodes well for the remainder of 2016, which indicates strong franchise growth in a well-known brand with a proven track record of success
The numbers are in, and they point toward continued growth for the Planet Smoothie franchise family in 2016.
“We are excited to have some good, organic growth happening,” says John Wuycheck, Senior Vice President of Franchise Development. “For the first half of 2015, only five franchises were sold. We passed that number during the first quarter of 2016, and we have more solid candidates who I believe will be on board very soon.”
Strong push in new, and existing markets
The Planet Smoothie franchise brand became part of Kahala Brands in mid-2015, and it is benefiting from many improvements. These improvements range from more robust product testing to improved support for franchise owners. As the new-franchise numbers show, there’s also a lot of solid recruiting going on.
“We are working to grow the Planet Smoothie franchise opportunity in every way imaginable,” John says. “We want to provide our current franchise owners the opportunity to expand in their territories, and to that end we have worked with an ownership team in Atlanta to become an area developer. That’s going to mean a lot of new growth in that market, both for those owners and for potential new franchise operators.”
In addition, he says, “We are pursuing leads in many new cities and even states. We are working with new owners in Louisiana, where they will be the first Planet Smoothie franchise in the state. That’s exciting for us.”
Rebounding economy means more interest
Interest in owning a Planet Smoothie franchise has never been higher, as the U.S. economy continues to strengthen and entrepreneurs ramp up their exploration of business opportunities. When they reach out to Planet Smoothie, they hear a compelling story.
“We are a nationally known, trusted brand that is active in new markets and growing in existing ones,” John says. “We offer industry-best backing in terms of marketing, system support, research and development and much more. We offer a healthier product than our competitors, which is yet another way we differentiate from others in the market. There are many reasons why we are growing quickly, and we are excited to lay out the value behind each and every one of them to potential franchise owners.”