Study Shows Huge Demand for Healthy Snacking; Planet Smoothie is Perfect Option
Recent Nielsen study shows that consumers want healthy alternatives; Planet Smoothie is primed to meet the demand.
More and more of Planet Smoothie franchises’ loyal customers are people in search of a healthy snack.
According to a recent Nielsen study on consumer snacking habits, people are rapidly changing their habits to consume more nutritious snacks. The study reported that 63% of those surveyed consume snacks to gain energy, while 60% eat snacks on a break. On the whole, people want what Planet Smoothie offers: a quick, nutritious, and healthy pick-me-up to promote a productive day.
Smoothies have gone mainstream over the past 20 years, and the teens who discovered Planet Smoothie in the 1990s continue to come and bring their kids. The demographics of smoothie customers are evolving, and bringing more potential customers every year.
We have been rolling out new products that resonate exceptionally well with our active-lifestyle consumers: smoothies that emphasize superfruits, organic greens and most recently our Veggie Love lineup. Without question, one of our most important attributes is the amazing quality of our product. That, combined with our strong marketing and management team, are certain to lead to brand expansion.
Planet Smoothie expects to grow 25% in 2015, firming up markets where we are already established and entering new markets where the demand for healthy food options is strong.
Research and Markets did a survey that found that people between the ages of 18 and 34 claimed to have had at least one smoothie in the past month. The youth market also is inclined to view smoothies as healthy meal replacements and as nutritious snacks.
82% of Americans want companies to offer “Healthy choices that fit my Budget, according to PR giant Edelman. Planet Smoothie franchise locations both healthy and affordable food options.
Michelle Williams, owner of two Planet Smoothie franchise locations in Tucson, Arizona, who is preparing to open a third, sees that every day.
“We get an after-school rush — a lot of hungry kids. We also have moms who are getting ready to drop their kids off at school and who grab smoothies for breakfast for themselves and their kids,” Michelle says.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison with competitors, our smoothies generally have less sugar and fewer calories — a big advantage as Americans actively seek out healthier options.
“We are two doors down from a gym, so we get a lot of people coming in after their workout for recovery and relief,” Michelle says of her Tucson locations. “We also have an after-dinner crowd who come in for a frozen yogurt for dessert, and people who don’t want to cook dinner, so they come in for a smoothie. The spectrum is huge, and we know them all by name.”
Learn more about Planet Smoothie
Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family. For in-depth details about the Planet Smoothie franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.