Evolving Planet Smoothie Menu Board Reflects Strong Owner Input
Staying ahead in the competitive smoothie industry requires great ideas and an evolving menu, and Planet Smoothie franchise owners have no shortage of suggestions
Ask any Planet Smoothie® franchise owner what his or her favorite part of the day is, and the answer is almost always the same: customer interaction.
That makes sense. A Planet Smoothie franchise is a people business, with new visitors and regular customers coming in and out all day long. Franchise owners and their employees love helping people pick out a smoothie to try on a first visit, as well as listening to longtime customers talk about their favorite menu items. They also get a lot of questions and suggestions about new smoothie flavors and combinations.
Guest suggestions drive R&D efforts
“Owners love the feedback they get from customers, and that can take many forms,” says John Wuycheck, Senior Vice President of Franchise Development. “Someone who’s never been into a Planet Smoothie franchise before might want to know about creating a custom smoothie versus just choosing one off the menu board. Another customer might have an idea for trading out ingredients for a new flavor combo.”
However the feedback arrives, a Planet Smoothie franchise owner can not only act upon it while the customer is there, he or she also can pass the suggestions along to the corporate research and development team. They’re always working on new flavor combinations and bringing new ingredients on board to expand the menu board, John says.
“A Planet Smoothie franchise has a lot to offer, but we know we can’t sit still,” he says. “No business can. We are always looking to expand the offerings, and tweak what we already have, so that visitors can find something new when they visit the stores.”
Add-ins create interest and boost sales
For example, Planet Smoothie franchise owners report that supplemental Blasts™ have been very well received as an add-in, as well as Planet Pro®, a protein enhancement that’s available in two different varieties.
“We don’t want to just move things around on the menu board, but rather come up with entirely new flavor combinations and add new ingredients,” John says. “We do that through the R&D process, but we rely on the Planet Smoothie franchise owners to feed us great information based on customer feedback. They are always ready and eager to do so, and that’s why we continue to expand and evolve the menu.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, Planet Smoothie smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Learn more about Planet Smoothie
To learn more about Planet Smoothie and our evolving menu or franchise options, please visit the Planet Smoothie franchise website. Read the latest news on the blog, and delve into the options for ownership on the research pages.
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