How Loyalty Programs Increase Customer Visits
Loyalty programs can increase business interactions with customers
Planet Smoothie™ is a franchise brand that benefits greatly from repeat business. Its customers make their local store a frequent stop after a workout, while running errands or for a meal replacement, for example. Another reason why Planet Smoothie sees steady traffic? A strong loyalty program that provides discount coupons and offers to drive business.
Loyalty programs work. According to Accenture, there are 3.3 billion loyalty memberships, and 90 percent of companies have some sort of loyalty program. Planet Smoothie’s national email marketing program has two goals: engage with customers to provide value and help increase sales and revenue for Planet Smoothie franchise owners.
eClub helps franchise owners build customer loyalty
“Planet Smoothie’s eClub can be joined online at the Planet Smoothie website or the Planet Smoothie app, and gives users access to special offers, discounts and more,” explains Doug Merenda, Director of Franchise Development. “Those customers get offers and promotions throughout the year that are not available to non-eClub customers, and they become part of the nurturing campaigns helping to promote long-term engagement with the brand.”
The program is personalized as well, giving new enrollees a welcome offer, as well as a free smoothie coupon for their birthday.
Customers can also engage through the in-store loyalty program, which rewards customers for visiting frequently by giving them free smoothies. Franchise owners can also use the programs to send out text offers to customers already in their database.
All these efforts working together help franchise owners by boosting revenue without expensive local-market advertising buys, and are just one part of a marketing strategy franchise owners are able to tap into.
Multiple marketing channels allow for custom approach
By blending the eClub with community outreach, such as offering free samples at events and ongoing social-media efforts, a Planet Smoothie franchise can benefit from all kinds of outreach. The franchisee gets the support they need for marketing and can focus on growing their business.
“Planet Smoothie franchise locations offer a product that people want, but strong marketing is essential to continue boosting consumer demand and store visits,” Merenda says. “By leveraging every kind of outreach, the corporate team is always working to ensure that the Planet Smoothie name is highly visible in every market.”
Start a franchise that builds consumer loyalty today!
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Backed by industry leader, Kahala Brands™, Planet Smoothie is a franchise opportunity you won’t want to miss!
To learn more about Planet Smoothie franchise options, please visit our research pages here, or read the latest news on our blog here. If you’re ready to start a conversation with our franchise team, fill out our form here. We’ll be in touch with a complimentary copy of our Franchise Information Report.