Planet Smoothie Franchise Owners Get Serious Marketing Support
Marketing support helps Planet Smoothie locations start strong
Planet Smoothie® franchises stand out in their markets. They are bright and colorful, they are busy — and people know about them. Offering high-quality smoothies is, of course, the first and most effective way of separating from the competition, but getting the word out through strong marketing is important as well. That’s why every Planet Smoothie franchise owner can tap into tested, effective marketing support.
“Because Planet Smoothie is a part of the Kahala BrandsTM family, there is a team of marketing professionals ensuring that every Planet Smoothie franchise is supported through different marketing campaigns,” says Doug Merenda, Director of Franchise Development. “In some markets, that’s print and local-media advertising, in others it’s more focused on social media, and in others it’s both. The idea is to be flexible and give each franchise owner what he or she needs to elevate their local profile.”
Customized approach benefits unique markets
In some parts of the country, such as the greater Orlando and Atlanta markets, Area Developers work with Planet Smoothie franchise owners and the corporate team to devise the best marketing strategy. That means specific local needs are considered, and there’s never a “cookie cutter” approach, Merenda says.
“For instance, there may be a major charitable event, such as an annual fun run, and the local Planet Smoothie franchise owners can come together to have a presence,” he explains. “They can distribute free samples as well as coupons good for specific locations and reach a very wide audience of existing and potential customers. Then they can follow up on those efforts by capturing email addresses either at the event, or later when coupon recipients come into the franchise location.”
Multiple options mean visibility and sales
By blending that kind of in-person interaction (not to mention a great-tasting product sample) with email and social-media efforts, a Planet Smoothie franchise can benefit from all kinds of outreach, and the owner gets the support he or she needs for marketing and so can focus on growing the business.
“Planet Smoothie franchise locations offer a product that people want, but strong marketing is essential to continue boosting consumer demand and store visits,” Merenda adds. “By leveraging every kind of outreach, the corporate team is always working to ensure that the Planet Smoothie name is highly visible in every market.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
Learn more about Planet Smoothie
To learn more about Planet Smoothie franchise options, please visit our blog, and delve into the options for ownership on our research pages. If you’re ready to start a conversation with our franchise team, fill out our form here, and we’ll be in touch with our complimentary franchise information report.