Planet Smoothie and Cold Stone Creamery Shares Florida Space
Single location will capitalize on cross-promotion and customer synergy to build all-day clientele foot traffic from the surrounding community for both Planet Smoothie and Cold Stone Creamery
Smart entrepreneurs are always looking for ways to make a good thing better. That’s certainly the case for new Planet Smoothie™ franchise owners Carla and Ruben Aldridge, who are adding the business to their existing and very successful Cold Stone Creamery™ franchise in Jacksonville, Florida.
“We opened in June 2017 and had a very strong first year,” Carla Aldridge says. “But we had a very large space and had tried another concept that wasn’t the best fit, and we wanted to maximize what we could do. After looking at Planet Smoothie, we knew that the two brands could work very well together.”
Large space provides a visible opportunity
The Aldridge’s Cold Stone operation is about 2,500 square feet and sits behind where the Planet Smoothie will be. The two franchises are in a highly visible location just a mile or so from the beach, Aldridge says, and the proven ability of Cold Stone Creamery to draw in afternoon and evening clients will be an early benefit.
“When school is in session, the Cold Stone’s business can be very slow,” she says. “Planet Smoothie appeals to a different demographic, and we are very confident that it will boost the morning and midday traffic we get. That means it will not only support itself, but also add more business to the Cold Stone.”
Community excited and eager for opening day
The location sits two doors down from a Pilates studio, and there are multiple gyms within a half mile. The Aldridges have been promoting the Planet Smoothie ahead of its opening, and she says there is a lot of anticipation building.
“We are in a health-conscious area, and the brand has a very strong appeal to those people,” she says. “I think we are going to see them not just in the morning and midday, but also at dinnertime as they look for something to replace a meal or after a workout. Everybody is really excited about what Planet Smoothie is going to offer.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.