Planet Smoothie Boosts Sales By Catering To Every Family Member
A varied menu with plenty of combinations means that parents, teens and younger kids alike can find something to like — over and over again
A diverse and loyal repeat clientele is the hallmark of a Planet Smoothie franchise. Even better, that clientele is composed of the entire family, as opposed to just one or two members. That means when one person comes in for a smoothie, others often tag along.
“A menu that offers a wide variety of products, as well as smoothies that cater to a younger clientele, and add-ins for adults looking to up their protein or vitamin intake, means that we have something for everybody,” explains John Wuycheck, Senior Vice President of Franchise Development. “If they’re all out together, it’s rare that one family member will come in without others tagging along.
Meal replacement or supplements for parents
Many adults, whether they’re parents or not, make a Planet Smoothie franchise part of their regular workout routine. Some stop by for a meal replacement after a workout, or to pick up some Blasts or Planet Pro® protein to take home — or both.
“Planet Smoothie is the perfect tie-in to an active lifestyle, and adults want something that’s convenient, tastes good and complements their exercise regimen,” John says. “Whether they’re with the kids or not, they like what we offer, and once they’ve tried our products they usually become a frequent customer.”
After-school snacks for kids, teens
Younger adults and kids also like Planet Smoothie, but for a simpler reason: it tastes good. For example, children who might turn up their noses at vegetables on a plate will happily drink them up in a smoothie, to parents’ delight. Many Planet Smoothie franchise locations are near high school campuses and universities, making them a popular hangout between classes or after the school day ends.
“One of the most valuable aspects of a Planet Smoothie franchise is the whole-family accessibility its menu offers,” John says. “That means more groups of customers alongside single-person visits, and that leads to higher ticket totals and strong revenues.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.