Planet Smoothie Franchise Operators Succeed in Any Economic Climate
Massive nationwide smoothie industry succeeds because consumers want the product for reasons ranging from lifestyle enhancement to meal replacement
When the economy is slow, people cut back. Even when that happens, however, a Planet Smoothie franchise remains a sound investment choice, thanks to a product that consumers are unwilling to cut back on, or phase out, of their lives.
“People look at smoothies through a lot of different lenses, and that benefits every Planet Smoothie franchise owner because it means a different set of customers,” says John Wuycheck, Senior Vice President of Franchising. “Some are looking for a meal replacement, whether that’s part of a diet or a high-protein option for after a workout. Others just want a nutritious snack that tastes good. Either way, they include smoothies in their budget.”
Smoothies as meal replacement
People who are committing, or recommitting, to an exercise regimen are looking for great-tasting ways to stick with a calorie count or meal plan. Every Planet Smoothie franchise has a menu board full of ways for them to hit that goal, so these loyal customers don’t fall away even if they’re cutting back in other areas.
“When people hit the gym in a serious way, they are looking at what they eat, and where they get it,” John says. “They know that smoothies are full of the fruits and vegetables that provide vitamins and minerals they need to rebuild, and our protein category and add-ins can provide that protein punch that their trainers are telling them to get after every workout. That’s why many of our franchise locations are near health clubs and fitness centers — and why they have lines at the counter several times a day.”
Whole-family product means repeat business
“When people need to tighten their belts a bit, they do look at eating out as something that can be reduced,” John says. “But that doesn’t translate to what a Planet Smoothie franchise offers. Our price points are reasonable, and so it’s not a huge expense to visit two or three times a week to pick up a smoothie.”
What’s more, smoothies are that rare thing that the whole family can agree on.
“Often parents want one thing, kids another, and it’s hard to compromise,” John says. “A Planet Smoothie franchise can, and does, cater to everyone’s tastes by offering so many different combinations of flavors and ingredients. It’s an affordable way to please every palate, and so families continue to visit Planet Smoothie even if they are watching their budget in other areas.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
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