Planet Smoothie Franchise Owners Can Benefit From Menu Innovation
Menu innovation is one of the benefits of owning a Planet Smoothie franchise
When it comes to owning a robust smoothie franchise, the secret to keeping customers coming back, again and again, is the menu. Customers want their favorite strawberry-banana treats, but they also want to try new things.
This Winter, Planet Smoothie introduced a trio of flavors featuring Defend+ Blast, a proprietary blend of vitamins and antioxidants that acts as an immunity booster. In addition to being tasty, like all of our Planet Smoothie options, these new, limited-time offerings bring health benefits, as well.
“With the colder months around the corner, Planet Smoothie wanted to offer antioxidant and vitamin-rich smoothies that also taste delicious,” says Nicole Butcher, Director of Marketing at Kahala Brands™, the parent company of Planet Smoothie. “Guests can add the Defend+ Blast to any smoothie of their choice and by doing so, step up their immunity game!”
Here is how Planet Smoothie franchise owners benefit from menu innovation.
New and limited-time menu items can drive repeat smoothie sales
When Planet Smoothie regulars visit, they’re eager to try out new and unique offerings. This Winter’s three limited offerings all feature Defend+ Blast coupled with new flavor combinations.
Take a look:
- Captain Immunity – Defend+ Blast, Strawberries, Mango, Frozen Yogurt, Nonfat Milk, Whey Protein
- Antioxidant Avenger – Defend+ Blast, Leafy Greens, Passion Fruit, Mango, Pineapple, Bananas
- Berry Defender – Defend+ Blast, Blueberries, Raspberries, Strawberries, Almond Milk, Orange Juice, Chia Seeds
Available through Jan. 3 only, these limited offerings are designed to keep customers coming back time and again so that they can get their smoothie fix.
“Limited-time offerings are a vital part of the Planet Smoothie experience, and we invest considerable resources into creating these smoothies throughout the year,” Nicole says. “New offerings like those we’ve just introduced can drive sales. When customers see the new smoothie, they immediately want to try it. They like it, and they keep ordering it because they know it’ll be going away soon.”
Add-ins like Defend+ Blast can also help grow revenues
It’s not just limited menu items that can drive revenue growth. Customers know they can add Defend+ Blast to their favorite smoothies to improve the health benefits of their smoothies.
Planet Smoothie franchise owners benefit from our commitment to innovating new add-ins, as well. Defend+ Blast is just one example of this innovation.
Our research and development team experiments constantly to improve the performance and flavor profiles of existing add-ins while also creating new combinations to assist customers in achieving their health goals.
Planet Smoothie’s diverse selection of add-ins includes everything from whole food add-ins like chia seed, fruit combinations such as banana-strawberry, and protein boosters. Through these healthful add-ins, customers can create a beverage that is custom-tailored to their unique dietary requirements.
The proof is in the smoothie for Planet Smoothie franchise
Deciding to become a Planet Smoothie franchise owner can be a wise investment. But don’t take our word for it. Entrepreneur Magazine recently named Planet Smoothie one of the top restaurant franchises for 2020.
That’s not the only praise for Planet Smoothie franchises. Franchise Times listed Planet Smoothie on its prestigious “Franchise 200+” list, which highlights brands the industry publication has deemed “worthy investments.”
Accolades like these validate Planet Smoothie’s business model and the opportunity that comes with ownership. Deciding to own a Planet Smoothie franchise can be a wise investment in an industry that continues to attract new customers every day.