Planet Smoothie Continues Robust Nationwide Expansion
Smoothies are popular everywhere in the United States, as is interest from potential franchise owners in the well-known Planet Smoothie brand name
From the South to the Southwest, not to mention points northward, Americans love smoothies. The billion-dollar industry has never been bigger, and even in a crowded field, the Planet Smoothie franchise continues their nationwide expansion as the Planet Smoothie concept stands out.
“We bring a lot to the table,” explains John Wuycheck, Senior Vice President of Franchise Development. “There are a lot of competitors out there, but the Planet Smoothie name stands out because of the sheer volume of support we provide to every Planet Smoothie franchise owner. We make sure that no aspect of the business is left to chance, which helps them with consistency and continuity in their day-to-day operations.”
Corporate support boosts franchise efficiency
From back-office systems that make everything from inventory to bookkeeping easier, to a research and development team that is always adding new smoothie options and add-ins to the menu board, Planet Smoothie is a franchise brand that’s continually evolving.
“No business can stand still, and we know that if our menu never changes, our customer growth will stagnate,” John says. “That’s why we invest the time and effort into creating new items for the menu. When people see changes and additions, they come in more frequently because they want to try a new option. At the same time, they value the fact that their favorite is always available as well.”
Area developers add local support and assistance
The corporate team is augmented in many major areas with an area development team. These are Planet Smoothie franchise owners, who work with newer franchise owners as they are getting up and running. Their on-the-ground know-how, as well as awareness of the community, is a real game-changer for Planet Smoothie.
“These are Planet Smoothie franchise owners who have been very successful, so they are great at helping with staff training and other operational issues,” John says. “But they also know the area, so they can lend advice on what kinds of marketing programs work, and also team up with the new franchise owner in those efforts. Area developers are really our ‘secret weapon,’ and they are just another reason why Planet Smoothie continues to grow in major markets.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team, and dedicated brand support team as part of the Kahala Brands family.