Planet Smoothie Is an On-Trend, Not Trendy, Franchise Opportunity
Because smoothies are a great-tasting part of many different lifestyles, they continue to be a popular and stable performer in the food-franchise industry
What’s better than being a business owner in a strongly performing industry? Being one of the best known names in that segment, which is where Planet Smoothie® franchise owners find themselves.
The U.S. smoothie landscape has gone from a niche market 20 years ago to a multibillion-dollar industry now. Part of that longevity is due to Americans’ continued focus on a wellness-oriented lifestyle, where smoothies play a role as either meal replacement or snack. Even so, there’s a big difference between on-trend, which means a stable business, and trendy, which is less so.
Assessing customer needs is key
“Planet Smoothie does more than capitalize on the public’s desire for smoothies,” explains John Wuycheck, Senior Vice President of Franchise Development. “We know there are lots of choices out there, and we work to differentiate what we offer to customers.”
That means an evolving menu board with new flavor combinations, thanks to suggestions from Planet Smoothie franchise owners and customers that are tried and tested by a busy research and development team. It also means add-ins and other ways to customize a smoothie.
“No matter how good your product is, if you don’t expand and grow your offerings you’re going to lose customers to something new that comes along,” John says. “Planet Smoothie is able to meet those needs by not only offering what people like and want, but also providing seasonal offerings and new menu items that attract interest from existing customers and bring in additional ones.”
Flexible model means reaching more customers
Another way the Planet Smoothie franchise concept stands out is by being a physically flexible business model. Some food concepts demand a specific store size and footprint, which limits owners’ ability to be in a part of the community they might want to serve. By contrast, Planet Smoothie can literally go just about anywhere.
“The Brand is growing because we can operate as a stand-alone store, but also fit into a mall food court, a convenience store, a transportation hub such as an airport or train station and even as a portable kiosk in a busy office building,” John says. “An entrepreneur with a vision for a Planet Smoothie franchise in a unique location can likely make that happen, and that’s very appealing. People who know an area know where the customers are likely to be found, and if they find a concept that can put their business in the center of that activity, that’s the partner they want. Planet Smoothie wants to work with those people to help them realize their dreams of business ownership, and do so with a trusted brand that continues to grow because it’s offering what the consumers want.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, the smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.