Planet Smoothie’s Marketing Resources Are Huge Boon To Franchise Owners
A team to handle social media, print, digital and other requests quickly and professionally is a major asset to owners focused on business growth
When a Planet Smoothie™ franchise owner decides to support a local charity 5K run, or other worthwhile event, he or she wants to get the word out in a strategic fashion. That’s possible thanks to a seasoned team of marketing, public relations and social media professionals at Kahala Brands™, Planet Smoothie’s corporate parent.
“Planet Smoothie franchise owners have a lot to talk about, whether it’s a local promotion or a community event,” says John Wuycheck, Senior Vice President of Franchise Development. “They can, and should, advertise these promotions within their community, but they are busy people. The Kahala team can work with them to create print and digital assets for them to do just that.”
Quality marketing material boosts business
Because the in-house marketing team can move quickly, franchise owners know that they can get support right away vs. having to take time away from running the business and doing it themselves. And they know the final result will be high quality.
“No business owner wants to put out promotional material that looks thrown together, so getting it right is a big part of what our marketing team does,” Wuycheck says. “These professionals can take a very basic idea and really build out something eye-catching and informational from it that draws a lot of positive attention to the franchise.”
National media buys spur local visibility
In addition to serving Planet Smoothie franchise owners, the in-house marketing team also works on national campaigns that keep the brand top of mind for consumers.
“Planet Smoothie is growing across the country thanks in part to an ongoing series of digital advertising campaigns that are designed for maximum exposure,” Wuycheck says. “That way, when a new Planet Smoothie franchise opens in a community, especially if it’s new to the market, there is already some brand awareness that helps build consumer interest and business right away.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.