QSR Report on Frozen Beverage Market Showcases Planet Smoothie
Shifting consumer desires around smoothies and other frozen beverages leave some brands scrambling for market share — but not Planet Smoothie
A recent article in QSR magazine took a look at the continuing popularity of the frozen-beverage market, and how consumers are demanding more and different products in that space. Several brands were singled out for their savvy adaptation, including Planet Smoothie™.
“A Planet Smoothie franchise owner is someone who is not just offering an in-demand product,” says John Wuycheck, Senior Vice President of Franchise Development. “He or she is also someone who is on-trend when it comes to providing the ingredients and add-ins their customers demand.”
Different customers want different products
The article pointed out that consumers mix and match drink experiences — vegetables in cocktails, for instance. It also highlighted the growing role that social media plays in brand awareness, something Planet Smoothie franchise owners capitalize on with their bright, colorful concoctions. Smoothies are becoming more functional, as well, with proteins and probiotics requested more frequently.
And again, Planet Smoothie is right there to meet the trend. The article pointed out, “with real fruit smoothies organized by lifestyle categories like Superfood, Energy, and Planet Lite to assist customers in finding the smoothie that fits a desired function. For many of the brand’s customers, smoothies are a quick, portable meal replacement.”
R&D plays a major role in ongoing smoothie products
Tracking trends like these is an ongoing, collaborative effort between franchise owners and Planet Smoothie’s corporate research and development team. Ideas come in from all over, and the test kitchens work on new recipes and combinations, testing them not only for taste but also for feasibility in terms of ingredient cost. That way, when franchise owners roll out a new offering, they know it will not only taste great, it also will add to their revenue.
“It would be easy to be trendy, but that’s not a long-term strategy,” Wuycheck says. “That’s why a lot of smoothie franchise brands have come and gone — and why Planet Smoothie is still here. Its menu items are carefully curated to meet consumer desires, and also to work together to create a roadmap for repeat visits, enhanced sales and increased profitability.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.