Planet Smoothie Franchise Utilizes Market Evolution
Multiple target audiences and all-day consumer demand help drive sales and generate consistent revenue for franchise owners in diverse markets
The U.S. smoothie market evolution is still going, thanks to smoothies’ appeal as everything from a meal replacement to a lifestyle supplement. That’s good news for Planet Smoothie™ franchise owners, who are poised to continue capturing more and more of that growth thanks to a well-known name and products consumers love.
“Planet Smoothie is a nationally recognized name in a very popular sector,” says John Wuycheck, Senior Vice President of Franchise Development. “Smoothies are enjoyed by adults and children alike, at varying times of day and for varying reasons. That creates a stream of all-day traffic, and that is good news for franchise owners.”
Smoothies’ appeal has a broad range
Consumers see smoothies as everything from a post-workout snack to a meal alternative or even dessert. That broad reach has propelled sales to $5 billion a year, according to Fastcasual.com, and means there is ample opportunity to capture many different types of consumers.
“A Planet Smoothie franchise in a busy shopping area pulls in customers from every conceivable venue,” Wuycheck says. “People visit before and after the gym; shoppers come in while running errands; parents and kids stop by after school or on their way to and from sports practice.”
Next wave of growth has even more potential
And even more growth potential is on the way, as consumers demand new ingredients, combinations and add-ins, all of which Planet Smoothie brings to the table.
“Customers tell Planet Smoothie franchise owners what they want to enjoy, and that information makes its way to R&D test kitchens,” Wuycheck explains. “At the same time, a continual testing process is underway, so seasonal specials and new smoothies can make regular appearances on the menu board. This is a major way that Planet Smoothie is able to build and keep market share.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, better-for-you ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.