Planet Smoothie Franchise Owners Zero In On Trends To Build Client Base
An ever-evolving menu board means Planet Smoothie is not copying trends, but reacting to customer desires by aggressively setting them
When a fruit or vegetable is hyped as the big, new thing, you’re going to see it everywhere. That’s understandable, and it’s probably why you’re going to see it in a Planet Smoothie franchise first. Planet Smoothie’s goal is to build a great client base!
“It would be easy to say that we don’t follow trends; we set them,” says John Wuycheck, Senior Vice President of Franchise Development. “Any business is going to say that. But we can back it up — not just with our menu, but with our commitment to reading our customers and anticipating their requests.”
R&D department plays key role
One weapon in every Planet Smoothie franchise owner’s arsenal is an amazing research and development team. Whether it’s taking a superfood like spinach and working up new smoothie recipes or testing other ingredients, the team is always looking ahead.
“We see what people are eating, and what they want to eat,” John says. “They want to be healthy, and they want food that tastes good. Planet Smoothie delivers on both. For instance, we are using real fruit in our smoothies, not fruit syrups. That put us one step ahead of the game quite a while ago. Our research and development staff is always looking at trends and tastes to stay out in front.”
New ideas come directly from consumers
While some smoothie blends originate in the R&D lab, others found their way to the test kitchen by way of Planet Smoothie franchise customers.
“We get suggestions sent to us by owners every day, and we also get hundreds of them submitted to our website from customers,” John says. “It’s a great synergy. Our franchise owners and employees are always tinkering as well, so there’s another route to innovation for us. We’re eager to take suggestions for new recipe combinations, add-ins and ingredients to the R&D team, and many times those suggestions wind up as new creations on our menu boards. We’re pretty fearless when it comes to smoothie innovation, and that really does keep us out in front of trends.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
Learn more about Planet Smoothie and how we build our client base here!