Customers Seek Out Planet Smoothie Thanks to Varied Menu
From set menu offerings to custom blends, the ability to mix and match favorite flavor combinations helps drive sales and bring in customers
It can be hard for one person to decide what he or she wants as a meal or snack; for a whole family, it can be nearly impossible. That’s why customers love coming to a Planet Smoothie® franchise, where the options are plentiful and there’s something to suit every taste.
Parents may want a protein-packed smoothie to follow up a trip to the gym or as a meal replacement. Their kids may have a favorite food, such as bananas or strawberries, and want plenty of that in a smoothie choice. Any of them may come in with one smoothie in mind, and make a switch once they see something else on the menu.
Flexible menu board offers options
“Part of why Planet Smoothie is growing in new and existing markets is the ability to offer something for everyone,” explains John Wuycheck, Senior Vice President of Franchise Development. “Parents come to a Planet Smoothie franchise to add a smoothie to their healthy lifestyle, to get something they know their kids will like, to try something new — or any combination of those reasons.”
The smoothie business space is competitive, and Planet Smoothie sets itself apart with a commitment to high-quality products and to constantly enhancing its menu.
“We have an R&D team that works year-round on new flavor combinations, many of which are suggested by Planet Smoothie franchise owners and their customers,” John says. “Planet Smoothie knows its menu can’t be static, so we are very aggressive about evaluating the existing smoothies, as well as bringing great new ones to customers.”
Add-ins, seasonal items create interest
A menu board with classic combinations alongside add-ins and new flavors helps boost visit frequency, as well as add to ticket totals, John adds.
“A customer may come in for their ‘usual’ after-gym smoothie and decide they want to try a protein Blast,” he explains. “Or he or she may see a limited-time smoothie based on seasonal fruits or vegetables and decide to give that one a try instead. Then they swing back by the next day because they really want that new item again, or they still want their go-to favorite. Every Planet Smoothie franchise is able to capitalize on a menu board that will always offer plenty of choices to every customer, but also will be continually refreshed with new, exciting offerings to help bring in more business.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our brand’s smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands® family.