A Flexible Business Model Means Planet Smoothie’s Can Go Anywhere
From kiosks to busy malls, train stations and convenience stores, Planet Smoothie can be situated in the best and most visible traffic areas due to our flexible business model
No matter how strong the concept is, if a business can’t be in a high-traffic, visible area, it’s not going to succeed. Planet Smoothie franchise owners don’t have that problem; in fact, it’s quite the opposite thanks to a customizable floor plan that can adapt to almost any site.
“One of the best things about the Planet Smoothie franchise concept is its flexibility,” explains John Wuycheck, Senior Vice President of Franchise Development. “Some owners start very small, with a kiosk in a busy office building lobby. Others go big and take over a well-trafficked corner in a busy suburban mall. It really is up to our franchise owners to decide, and that’s a level of control very few other brands can offer.”
Scalable model means adaptability and choice
Because a Planet Smoothie franchise can be scaled up or down to fit an owner’s chosen site, the business meets them where they are. This brings peace of mind to first-time business owners, because they don’t want to be too aggressive while they are making their entrepreneurial dreams a reality.
“We work with some of the most enthusiastic business owners there are, and they are both positive and cautious when it comes to this venture,” John says. “Many of them want to start small, so they can go through their learning curve at a very deliberate pace. Our model allows them to do that, and also to learn from other, larger owners in our network, so they can see what positive growth looks like, and plan their next steps accordingly.”
Nontraditional sites offer additional options
Many Planet Smoothie franchise owners are in urban areas where space is at a premium. They succeed, too, because they can create a business that’s tucked away in a busy train station, or even in a convenience store, rather than in a freestanding building or mall environment.
“There’s a ‘middle ground’ between our kiosks and our larger, mall Planet Smoothie franchise sites,” John says. “The key is finding a great location where there’s lots of foot traffic, and we help all our owners do that. Once that’s handled, we can create a Planet Smoothie to fit that space. Once it’s up and running, the franchise owner can customize the menu to make sure he or she is offering what customers want. It’s just one more way that Planet Smoothie is a business that is designed to adapt to just about any situation and location.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
Learn more about Planet Smoothie’s Flexible Business Model here!